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The CIM Handbook of Strategic Marketing
ISBN: 9780750626132 / Angielski / Twarda / 290 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Aimed at senior executives responsible for shaping and managing the company's strategic direction, this book talks about the strategic dimensions of marketing management and focuses on the critical importance of matching the company's capabilities with genuinely attractive market sectors. It offers a reference for effective marketing practice.
Aimed at senior executives responsible for shaping and managing the company's strategic direction, this book talks about the strategic dimensions of m...
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709,67 zł |
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Hospitality Marketing
ISBN: 9780750626880 / Angielski / Miękka / 340 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This high quality 2 track hypnotherapy CD by hypnotherapist Glenn Harrold, combines powerful clinical hypnotherapy techniques with state of the art digital recording technology.
This high quality 2 track hypnotherapy CD by hypnotherapist Glenn Harrold, combines powerful clinical hypnotherapy techniques with state of the art di...
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252,27 zł |
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Marketing Planning for Services
ISBN: 9780750630221 / Angielski / Miękka / 384 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This text aims to answer the challenge of creating marketing plans that produce significantly improved bottom-line results. The authors highlight key misunderstandings about marketing and the nature of service and relationship marketing. The marketer is taken step-by-step through the key phases of the marketing planning process and alerted to the barriers that can prevent a service organization being successful in introducing marketing planning. Practical frameworks and techniques are suggested for undertaking the marketing planning process and implementing the principles covered. Key...
This text aims to answer the challenge of creating marketing plans that produce significantly improved bottom-line results. The authors highlight key ...
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cena:
325,87 zł |
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The Marketing Manual
ISBN: 9780750636520 / Angielski / Miękka / 288 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. A step-by-step guide to solving your marketing problem. It includes questions, practical examples and mini-case studies that demonstrate how to prepare your marketing plan. It addresses the 3 fundamental questions facing the business planner: Where are we now? Where do we want to go? How do we get there?
A step-by-step guide to solving your marketing problem. It includes questions, practical examples and mini-case studies that demonstrate how to prepar...
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cena:
168,17 zł |
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Innovation in Marketing
ISBN: 9780750641210 / Angielski / Miękka / 240 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. A collection of empirical material describing both systems innovation and the launch of new products in the late 1990s. The key themes include the model, innovation and strategy, marketing strategies and shareholder value, best practice in innovation management and effectiveness in innovation.
A collection of empirical material describing both systems innovation and the launch of new products in the late 1990s. The key themes include the mod...
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cena:
289,08 zł |
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Marketing Professional Services
ISBN: 9780750641272 / Angielski / Miękka / 176 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. An introductory primer on basic new business planning, marketing and selling skills for those in the professional services sector, ranging from advertising executives to solicitors and surveyors.
An introductory primer on basic new business planning, marketing and selling skills for those in the professional services sector, ranging from advert...
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189,19 zł |
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Tales from the Marketplace
ISBN: 9780750642651 / Angielski / Miękka / 372 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Presents an approach to building an understanding of the realities of market-led strategic change in companies. This book offers insights into strategy and marketing through business 'stories' that are contemporary and provocative.
Presents an approach to building an understanding of the realities of market-led strategic change in companies. This book offers insights into strateg...
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cena:
289,08 zł |
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Marketing
ISBN: 9780750643818 / Angielski / Miękka / 448 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. A guide to the marketing process, particularly designed for those undertaking a short course or one semester in the subject. The text is based on wide teaching experience and classroom testing over a range of study programmes. The authors seek to present the theory and techniques in balance and include case studies and Web addresses.
A guide to the marketing process, particularly designed for those undertaking a short course or one semester in the subject. The text is based on wide...
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cena:
241,76 zł |
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Cause Related Marketing: Who Cares Wins
ISBN: 9780750644815 / Angielski / Miękka / 328 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. A study of cause-related marketing. It positions CRM in the context of corporate social responsibility, corporate community investment and marketing; uses CRM guidelines to look at key principles, processes and issues; and includes case studies and insights from business leaders.
A study of cause-related marketing. It positions CRM in the context of corporate social responsibility, corporate community investment and marketing; ...
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cena:
289,08 zł |
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CE Conformity Marking : and New Approach Directives
ISBN: 9780750648134 / Angielski / Miękka / 285 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. CE Marking can be regarded as a product's trade passport for Europe. It is a mandatory European marking for certain product groups to indicate conformity with the essential health and safety requirements set out in the European Directive. The prime aim of the CE Directive is to ensure that "all industrial products that are placed on the market do not compromise the safety and health of users when properly installed, maintained and used in accordance with their intended purpose. Users and third parties should be provided with a high level of protection and the devices should attain... CE Marking can be regarded as a product's trade passport for Europe. It is a mandatory European marking for certain product groups to indicate conf... |
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257,53 zł |
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Relationship Marketing: Creating Stakeholder Value
ISBN: 9780750648394 / Angielski / Miękka / 264 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Relationship Marketing: Creating Stakeholder Value extends the analysis of the change in the marketing rationale from a crude concern for increased market share to a strategy aimed at creating long-term profitable relationships with targeted customers.Offering a cutting edge vision of relationship marketing, Relationship Marketing: Creating Stakeholder Value is a seminal text for all students and managers in the field. With new up-to-date case materials and examples of best practice, the book covers all the stakeholder markets - employees, suppliers,...
Relationship Marketing: Creating Stakeholder Value extends the analysis of the change in the marketing rationale from a crude concern...
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cena:
241,76 zł |
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Successful Marketing Communications
ISBN: 9780750650274 / Angielski / Miękka / 222 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Successful Marketing Communications is a comprehensive, introductory text that takes a practical approach to the subject of marketing communications. For students who need to gain a practical insight into promotional planning and implementation, this text covers all of the marketing communications content from certificate to advanced level. The text not only prepares students for the increasingly higher levels of CIM examinations, but also allows practitioners without expertise in this area to develop their own planning skills.
Successful Marketing Communications is a comprehensive, introductory text that takes a practical approach to the subject of marketing communications. ...
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cena:
231,25 zł |
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Marketing Logistics
ISBN: 9780750652247 / Angielski / Miękka / 172 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This interface is being recognized by business organizations as a key priority for management, and both practitioners and academics alike have placed a greater emphasis on the need to view the supply chain as a whole as the vehicle by which competitive advantage is achieved. As well as drawing upon current research and the experience of firms worldwide, Marketing Logistics uses numerous 'mini-cases' and vignettes to illustrate the key messages in each chapter and bring the theory to life.This book is an invaluable resource for managers who seek to understand more about the...
This interface is being recognized by business organizations as a key priority for management, and both practitioners and academics alike have placed ...
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cena:
247,02 zł |
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Marketing Communications Management: Concepts and Theories, Cases and Practices
ISBN: 9780750652940 / Angielski / Miękka / 456 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Marketing Communications Management: concepts and theories, cases and practice makes critical reflections on the prime issues in integrated marketing communications and is designed to encourage the reader to stop and think about key issues. The author takes a managerial approach to the subject and provides a set of frameworks that facilitate both learning and teaching. A wide range of pedagogical features is included such as sample exam questions, 'stop points', vignettes, and case studies, and a summary of key points concludes each chapter. Most organizations need some form...
Marketing Communications Management: concepts and theories, cases and practice makes critical reflections on the prime issues in inte...
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cena:
362,67 zł |
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Fundamentals and Practice of Marketing
ISBN: 9780750654494 / Angielski / Miękka / 384 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This revised text takes into account developments in the field - most particularly the changes wrought by new technology. It includes new chapters on direct marketing, public relations integrated marketing planning, wholesale and retail operations, and relationship marketing together with additional material on services marketing, e-commerce, ethics and social responsibility, B2B marketing and external marketing environment.
This revised text takes into account developments in the field - most particularly the changes wrought by new technology. It includes new chapters on ...
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cena:
241,76 zł |
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Marketing Wireless Products
ISBN: 9780750659369 / Angielski / Miękka / 288 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Marketing Wireless Products provides a comprehensive insight into the world of wireless technology marketing by addressing the many issues faced in effectively presenting this new technology to the end user/consumer. The book is based upon the rationale that technology marketing, and in particular wireless technology marketing, has always proved somewhat paradoxical to those working within the industry. By drawing upon the knowledge of industry leaders within the wireless world, the reader significantly benefits from the personal experiences of those who are primarily...
Marketing Wireless Products provides a comprehensive insight into the world of wireless technology marketing by addressing the many i...
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cena:
262,78 zł |
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Arts Marketing
ISBN: 9780750659680 / Angielski / Miękka / 234 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Arts Marketing focuses on a variety of sectors within the arts and addresses the way in which marketing principles are applied within these, outlining both the similarities and the differences that occur. Relating policy to practice, this contributed text demonstrates the most effective means of marketing in specific areas of the arts, with each chapter having been written by a specialist in the field. relevance and appeal, and policy is evaluated on national, European and supranational levels. Specialist topics dealt with range from the marketing of the theatre, opera, and museums, through...
Arts Marketing focuses on a variety of sectors within the arts and addresses the way in which marketing principles are applied within these, outlining...
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cena:
252,27 zł |
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Market Segmentation: How to Do It, How to Profit from It
ISBN: 9780750659819 / Angielski / Miękka / 512 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. * McDonald and Dunbar are the leading author team in this area
* Segmentation and marketing mapping are core areas of the marketing syllabus, and there is much that is new as a result of the new segmentation possibilities from e-marketing and e-business * The book has a textbook feel, which highlights the diagrams and market maps (key elements of the book) This is a key book, in a vital area. The Butterworth-Heinemann edition of what was previously published by MacMillian, is a thoroughly revised and updated version. * Highly developed and well illustrated treatment of a key... * McDonald and Dunbar are the leading author team in this area
* Segmentation and marketing mapping are core areas of the marketing syllabus, and t... |
cena:
207,65 zł |
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Product Marketing for Technology Companies
ISBN: 9780750659949 / Angielski / Miękka / 208 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. The author compresses his twenty years of experience to take a step-by-step approach to the product life-cycle, and covers areas such as: * selecting target markets* creating a positioning statement* writing a financial paragraph* motivating othersthereby demonstrating how to act as a bridge between sales, development and finance.Successfully marketing products for technology companies requires the application of precision marketing techniques, and in this book the author teaches how to focus on the whole product and create real solutions that match the market needs.
The author compresses his twenty years of experience to take a step-by-step approach to the product life-cycle, and covers areas such as: * selecting ...
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cena:
262,78 zł |
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Management of Marketing
ISBN: 9780750661034 / Angielski / Miękka / 424 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Covers the key topics of the marketing component of an MBA course and provides a balance of theory and application to ensure both aspects of the core concepts are covered. This book is accompanied by student and lecturer web sites providing additional material to enhance the points in the text and to ensure further learning.
Covers the key topics of the marketing component of an MBA course and provides a balance of theory and application to ensure both aspects of the core ...
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cena:
199,71 zł |
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