This revised text takes into account developments in the field - most particularly the changes wrought by new technology. It includes new chapters on direct marketing, public relations integrated marketing planning, wholesale and retail operations, and relationship marketing together with additional material on services marketing, e-commerce, ethics and social responsibility, B2B marketing and external marketing environment.

Addresses key issues in the industry, presenting a comprehensive overview of its components. This fifth edition contains examples to illustrate key points and support underlying principles. It provides a grounding to the principles involved in advertising; and covers specialist advertising such as recruitment and directory advertising.

Mackay provides clarity and understanding of the principals of people management - motivation, ability and confidence building - to enable managers to gain demonstrable improvement in the performance of their staff and provide a rationale for practice.

The greater part of an HR budget is spent on recruitment and retaining good people is key to a company's success. This book contains essential and up-to-date material around recruitment and retention including those issues that are currently pressing on companies with regard to flexibilty, returning to work, coaching and skills shortages. The problems of retirement, redundancy and dismissal are also addressed which is an integral part but not included in many texts. It provides the student and the professional with one place to find all the aspects and consequences of good practice in...

The Practice of Advertising addresses key issues in the industry, presenting a comprehensive overview of its components. Clarity in both style and content has been ensured so that the information is easily accessible and terminology is suitable for the reader.Based on the successful and highly regarded text previously edited by Norman Hart, this fifth edition contains up-to-date examples to illustrate key points and support underlying principles. Topics addressed range from introducing the roles of advertiser and the advertising agency, through to more specialised areas of advertising such as...

In order to get the best out of people in organisations, managers need to address the fundamental principals of people management: those of motivation, ability and confidence building. This proposed book aims to bring together clarity and understanding of these three main areas in one text with anecdotes and practical examples to enable managers to gain demonstrable improvements in organisational performance through their people. The material will be underpinned with just enough theory to establish a rationale for practice.While a highly practical text, the aim is to meet many of the learning...

The greater part of an HR budget is spent on recruitment and retaining good people is key to a company's success. This book contains essential and up-to-date material around recruitment and retention including those issues that are currently pressing on companies with regard to flexibilty, returning to work, coaching and skills shortages. The problems of retirement, redundancy and dismissal are also addressed which is an integral part but not included in many texts. It provides the student and the professional with one place to find all the aspects and consequences of good practice in...