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Marketing and Consumer Behavior: Concepts, Methodologies, Tools, and Applications, Vol 1
ISBN: 9781668426975 / Angielski / Twarda / 598 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
3622,22 |
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Marketing and Consumer Behavior: Concepts, Methodologies, Tools, and Applications, Vol 2
ISBN: 9781668426982 / Angielski / Twarda / 600 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
3622,22 |
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Marketing and Consumer Behavior: Concepts, Methodologies, Tools, and Applications, Vol 3
ISBN: 9781668426999 / Angielski / Twarda / 592 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
3622,22 |
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Marketing and Consumer Behavior: Concepts, Methodologies, Tools, and Applications, Vol 4
ISBN: 9781668427002 / Angielski / Twarda / 586 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
3622,22 |
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Global Branding: Breakthroughs in Research and Practice
ISBN: 9781522592822 / Angielski / Twarda / 1000 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
3712,43 |
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Philosophy of Marketing
ISBN: 9781446274910 / Angielski / Twarda / 2032 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. The importance of philosophy for developing marketing and consumer theory is a key area of interest amongst scholars in the field, and is typically one of the more difficult to understand and apply. This new five-volume collection brings together the seminal articles that students and scholars must assimilate if they are to have a fully rounded understanding of the relevance of philosophy for their research, the varied nature of marketing and consumer research, and to help situate their own contributions to knowledge. The major work is edited by three highly-regarded in the field, who also...
The importance of philosophy for developing marketing and consumer theory is a key area of interest amongst scholars in the field, and is typically on...
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cena:
4136,38 |
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Marketing Ethics
ISBN: 9781446208106 / Angielski / Twarda / 2096 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This four-volume set focuses on understanding marketing ethics from a management perspective, with an introduction that provides an overview of the literature included in the set as well as identifying directions for future research.
This four-volume set focuses on understanding marketing ethics from a management perspective, with an introduction that provides an overview of the li...
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cena:
4136,38 |
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Retailing: Critical Concepts
ISBN: 9780415087230 / Angielski / Twarda / 2192 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. The material included in this set draws on international sources from the 1950s to the present day, to provide an invaluable collection on retailing. The collection is arranged as follows: * Volume 1: The Evolution and Development of Retailing The set is fully indexed and includes a general introduction by the editors outlining the current characteristics of the retailing field, which is further... The material included in this set draws on international sources from the 1950s to the present day, to provide an invaluable collection on retailin... |
cena:
4837,88 |
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Brands and Brand Management
ISBN: 9780415433242 / Angielski / Twarda / 2208 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. The process of brand management originated in US consumer goods companies in the 1930s and is now firmly established as a core activity within the marketing department of any significant enterprise. In recent years, there has been a great surge of scholarly and popular interest in the subject. Almost every university offers courses in this area; new journals have formed that focus on brand issues; and an ever-increasing number of books and research articles attest to the growing attention paid to brands and their management. As work on brands and brand management flourishes now as it... The process of brand management originated in US consumer goods companies in the 1930s and is now firmly established as a core activity within the ... |
cena:
5563,56 |
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Marketing : Critical Perspectives on Business and Management
ISBN: 9780415213967 / Angielski / Twarda / 3080 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. With the continuing growth of interest in marketing there has developed a parallel concern for the history of marketing thought and the evolution of marketing theory. This concern is mirrored by the introduction of many courses at both undergraduate and graduate level which address these topics. However, the relevant sources themselves remain difficult to access, especially those that are over fifteen years old.
With the continuing growth of interest in marketing there has developed a parallel concern for the history of marketing thought and the evolution of m...
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cena:
6773,03 |
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