Marketing Wireless Products provides a comprehensive insight into the world of wireless technology marketing by addressing the many issues faced in effectively presenting this new technology to the end user/consumer. The book is based upon the rationale that technology marketing, and in particular wireless technology marketing, has always proved somewhat paradoxical to those working within the industry. By drawing upon the knowledge of industry leaders within the wireless world, the reader significantly benefits from the personal experiences of those who are primarily...

In a constant stream of new ideas, wireless technologies continue to emerge offering a range of capabilities, each affording simplicity and ease-of-use. Such diversity and choice should surely beg the question, "are manufacturers using the right technology for the right product?"

Developing Practical Wireless Applications will explore this question and, in doing so, will illustrate many of the wireless technologies currently available whilst drawing upon their individual strengths and weaknesses. More specifically, the book will draw your attention to the diverse collection of...