Marketing Professional Services

ISBN-13: 9780750641272 / Angielski / Miękka / 1998 / 176 str.

Michael M. Roe; Michael Roe

Opis

An introductory primer on basic new business planning, marketing and selling skills for those in the professional services sector, ranging from advertising executives to solicitors and surveyors.

Spis treści

How to use this book; Winning new business; The role of marketing inside your organization; Running a successful new business programme; The elements of business development; Getting there! - Prospecting; Being there! - Cold canvass presenting and pitching; PR; Advertising; Direct marketing; Print material; Keeping the customer happy; A view from the other side; Researching your market; Next steps - putting skills into practice.

O autorze

Published in association with The Chartered Institute of Marketing