Arts Marketing focuses on a variety of sectors within the arts and addresses the way in which marketing principles are applied within these, outlining both the similarities and the differences that occur. Relating policy to practice, this contributed text demonstrates the most effective means of marketing in specific areas of the arts, with each chapter having been written by a specialist in the field. relevance and appeal, and policy is evaluated on national, European and supranational levels. Specialist topics dealt with range from the marketing of the theatre, opera, and museums, through...

In Restoration England the Secretaries of State performed the duties not only of a Home and Foreign Secretary combined, but also of a modern news-agency. This is a 1956 study in a vital function of seventeenth-century government, in communications, the dissemination of news, and the growth of articulate public opinion. Mr Fraser first shows the scope and nature of the Secretaries' responsibility for providing the Council with intelligence, their control of the Post Office, and their use of spies among the Dissenters and in Holland during the Dutch wars. The second part covers the continental...

The Christian faith has had a powerful impact on every sphere of art in the West, even art which can on the surface seem antithetical to the faith. Fraser argues this point through a dazzlingly lucid analysis of the genre of horror film that does not play along the edges or merely make observations about the inherent religiosity of certain works. Rather he examines nine classics which illustrate the deep workings of horror as it has evolved through its various stages, and in doing so tells a dark tale about a culture haunted through fear of its own complicity with things unspoken. Here is a...