This volume offers scholarship on feminist perspectives in marketing. Through many controversial discussions, it highlights and challenges assumptions about women and gender in marketing theory and practice from both historical and current contexts. Key issues and debates include: the dark side of female consumption; women and marketing in Socialist economies; women and advertising; ecofeminism and marketing; and gender, marketing and cultural diversity.
This volume offers scholarship on feminist perspectives in marketing. Through many controversial discussions, it highlights and challenges assumptions...
This cutting edge, innovative volume offers the best of current scholarship on feminist perspectives in marketing. Through many exciting and often controversial discussions, it highlights and challenges assumptions about women and gender in marketing theory and practice from both historical and current contexts. Key issues and debates include:
* the dark side of female consumption * women and marketing in Socialist economies * women and advertising * ecofeminism and marketing * gender, marketing and cultural diversity * marketing, sex and sexuality.
Written...
This cutting edge, innovative volume offers the best of current scholarship on feminist perspectives in marketing. Through many exciting and often ...
Marketing is still widely perceived as simply the creator of wants and needs through selling and advertising and marketing theory has been criticized for not taking a more critical approach to the subject. This is because most conventional marketing thinking takes a broadly managerial perspective without reflecting on the wider societal implications of the effects of marketing activities. In response this important new book is the first text designed to raise awareness of the critical, ethical, social and methodological issues facing contemporary marketing. Uniquely it provides: . The...
Marketing is still widely perceived as simply the creator of wants and needs through selling and advertising and marketing theory has been criticized ...
Elizabeth Parsons Mark Tadajewski Pauline Maclaran
Ideal as an introduction and as a quick reference, Key Concepts in Critical Management Studies explores the essential concepts used within the field today. Specially edited and written by a range of international experts, key ideas are succinctly explained and illustrated beyond a simple definition. Further reading suggestions and cross-referencing provide the reader with means to develop their knowledge further. With over 50 entries, from Actor Network Theory to Utopianism, readers have instant access and explanation of the most influential concepts in CMS literature.
Ideal as an introduction and as a quick reference, Key Concepts in Critical Management Studies explores the essential concepts used within the field t...
Stephanie O'Donohoe Margaret Hogg Pauline Maclaran
It takes more than a baby to make a mother, and mothers make more than babies. This edited collection brings together a range of international studies to explore the role of markets and consumption in the making of mothers.
Combining personal accounts from many mothers with different theoretical perspectives and organized into four main sections, this book:
Considers how advertising, media and consumer culture contribute to myths and stereotypes concerning good and bad mothers
Explores how particular consumer choices are bound up with women s identities as mothers
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It takes more than a baby to make a mother, and mothers make more than babies. This edited collection brings together a range of international stud...
The question of consumption emerged as a major focus of research and scholarship in the 1990s but the breadth and diversity of consumer culture has not been fully enough explored. The meanings of consumption, particularly in relation to lifestyle and identity, are of great importance to academic areas including business studies, sociology, cultural and media studies, psychology, geography and politics.
The SAGE Handbook of Consumer Culture is a one-stop resource for scholars and students of consumption, where the key...
The SAGE Handbook of Consumer Culture
The question of consumption emerged as a major focus of research and scholarship in the 1990s but the bre...
This book sheds light on the consumption of spiritual products, services, experiences, and places through state-of-the-art studies by leading and emerging scholars in interpretive consumer research, marketing, sociology, anthropology, cultural, and religious studies. The collection brings together fresh views and scholarship on a cultural tension that is at the centre of the lives of countless individuals living in postmodern societies: the relationship between the material and the spiritual, the sacred and the profane.
The book examines how a variety of agents religious...
This book sheds light on the consumption of spiritual products, services, experiences, and places through state-of-the-art studies by leading and e...
