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Media Strategies for Marketing Places in Crisis: Improving the Image of Cities, Countries and Tourist Destinations
ISBN: 9780750684521 / Angielski / Miękka / 256 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Growing competition between countries and cities over attracting infrastructure, investment, tourists, capital and national and international status mean that today, a negative image is more harmful than ever. Whatever the cause of the negative image, places perceived as dangerous, frightening, or boring are at a distinct disadvantage. Many decision makers and marketers stand by helplessly, frustrated by their knowledge that in most cases, their city's negative image is not based on well-grounded facts. Given that stereotypes are not easily changed or dismissed, the challenge facing these...
Growing competition between countries and cities over attracting infrastructure, investment, tourists, capital and national and international status m...
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cena:
260,80 zł |
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Influencer Marketing: Who Really Influences Your Customers?
ISBN: 9780750686006 / Angielski / Miękka / 250 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Influencer Marketing is the most important new approach to marketing in a decade for those professionals at the leading edge of purchasing decision making. It shows that key decision makers in all major markets operate within communities of influencers- because major decisions are too complex and risky to taken in isolation. The 'ecosystems' this creates are full of these critically important people, whose impact on purchasing decisions is both pivotal and misunderstood. This new book demonstrates that-- As mass media impact wanes so the role of influencers grows - marketers need to know why...
Influencer Marketing is the most important new approach to marketing in a decade for those professionals at the leading edge of purchasing decision ma...
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cena:
229,49 zł |
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Strategic Marketing Decisions: Professional Postgraduate Diploma in Marketing
ISBN: 9780750686556 / Angielski / Spiralna / 102 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Designed specifically with revision in mind, the CIM Revision Cards provide concise, yet fundamental information to assist students in passing the CIM exams as easily as possible. A clear, carefully structured layout aids the learning process and ensures the key points are covered in a succinct and accessible manner. The compact, spiral bound format enables the cards to be carried around easily, the content therefore always being on hand, making them invaluable resources no matter where you are. Features such as diagrams and bulleted lists are used throughout to ensure the key points are...
Designed specifically with revision in mind, the CIM Revision Cards provide concise, yet fundamental information to assist students in passing the CIM...
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cena:
104,29 zł |
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Children's Food: Marketing and Innovation
ISBN: 9780751402742 / Angielski / Twarda / 258 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. The purpose of this book is to serve as essential reading for those innovating and marketing food products for children as well as those determined to better understand the children's marketplace in order to ensure that it is administered in a manner consistent with the long-term aspirations of society. The book begins by setting the scene and looking at the way children influence food choices within the family and the role advertising is thought to play in driving those choices. Professor Stratton of The Psychology Business (Department of Psychology, Leeds University) has world renowned...
The purpose of this book is to serve as essential reading for those innovating and marketing food products for children as well as those determined to...
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cena:
582,32 zł |
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Do Something Different: Proven Marketing Techniques to Transform Your Business
ISBN: 9780753509937 / Angielski / Miękka / 240 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Frustrated that people seem unaware of your business? Maddened that your competitors are making more money for a worse product? Take charge of the situation and create your own alternatives. Examines 14 key marketing principles to enhance sales and looks at 100 instructive and revealing case studies.
Frustrated that people seem unaware of your business? Maddened that your competitors are making more money for a worse product? Take charge of the sit...
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cena:
87,81 zł |
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Managing Customer Value: Essentials of Product Quality, Customer Service, and Price Decisions
ISBN: 9780761826316 / Angielski / Miękka / 356 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Providing the right combination of product quality, customer service and price is good business. Unless a business does something that creates value for their customer, then the chances of business success are nil.
Providing the right combination of product quality, customer service and price is good business. Unless a business does something that creates value f...
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cena:
617,94 zł |
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Proposal Savvy: Creating Successful Proposals for Media Projects
ISBN: 9780761900269 / Angielski / Twarda / 288 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Media professionals and novices in every division of mass communication are expected to produce effectively researched, written and presented proposals for enterprise projects. Drawing on the experience of over 90 media professionals, this essential book describes the creative process necessary to produce such proposals for print and broadcast media, public relations and advertising projects. Elise Parsigian describes types of project proposal and the problems which may be encountered in their creation; explains how to critically evaluate and manage information to arrive at an evidence-based...
Media professionals and novices in every division of mass communication are expected to produce effectively researched, written and presented proposal...
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cena:
667,77 zł |
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Proposal Savvy: Creating Successful Proposals for Media Projects
ISBN: 9780761900276 / Angielski / Miękka / 288 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Media professionals and novices in every division of mass communication are expected to produce effectively researched, written and presented proposals for enterprise projects. Drawing on the experience of over 90 media professionals, this essential book describes the creative process necessary to produce such proposals for print and broadcast media, public relations and advertising projects. Elise Parsigian describes types of project proposal and the problems which may be encountered in their creation; explains how to critically evaluate and manage information to arrive at an evidence-based...
Media professionals and novices in every division of mass communication are expected to produce effectively researched, written and presented proposal...
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cena:
422,57 zł |
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Networks in Marketing
ISBN: 9780761901402 / Angielski / Miękka / 443 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. An overview of what networks are and how they are used in marketing management practices is provided in this volume. Leading scholars in the field examine various types of relationships including: customer-to-customer networks; relationships as investment opportunities; and strategic alliances.
An overview of what networks are and how they are used in marketing management practices is provided in this volume. Leading scholars in the field exa...
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cena:
568,65 zł |
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Sustainable Marketing: Managerial - Ecological Issues
ISBN: 9780761912187 / Angielski / Twarda / 407 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Please update Sage UK and Sage India addresses on imprint page
Please update Sage UK and Sage India addresses on imprint page
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cena:
965,13 zł |
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Sustainable Marketing: Managerial - Ecological Issues
ISBN: 9780761912194 / Angielski / Miękka / 407 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. There has long been a gap for a text that bridges the fundamental ecological issues facing society and modern marketing. This is that text. Following an ecological imperative, Fuller, explores the reasons for studying sustainable marketing in 8 key chapters which encompass strategy, products, channel networks, Communications, pricing and market development. At a time when one is looking at global warming, hydrocarbon taxes, air and water pollution and increased incidences of respiratory diseases this is a very opportune text. In the UK, BAA have just launched a sustainable company... There has long been a gap for a text that bridges the fundamental ecological issues facing society and modern marketing. This is that text. Followi... |
cena:
792,97 zł |
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Product Planning Essentials
ISBN: 9780761919988 / Angielski / Twarda / 264 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Concise yet comprehensive, Product Planning Essentials addresses the complex, interdisciplinary nature of product development and product management. It covers strategic issues that emerge during the product life cycle, including identifying opportunities, idea generation and evaluation, technical development, commercialization, and eventual product dismissal. Special topics include public policy, international issues, and intellectual property. An interesting summary of product development best practices from several companies appears at the end of the book. Instructors, students and... Concise yet comprehensive, Product Planning Essentials addresses the complex, interdisciplinary nature of product development and product managemen... |
cena:
965,13 zł |
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Product Planning Essentials
ISBN: 9780761919995 / Angielski / Miękka / 264 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Concise yet comprehensive, Product Planning Essentials addresses the complex, interdisciplinary nature of product development and product management. It covers strategic issues that emerge during the product life cycle, including identifying opportunities, idea generation and evaluation, technical development, commercialization, and eventual product dismissal. Special topics include public policy, international issues, and intellectual property. An interesting summary of product development best practices from several companies appears at the end of the book. Instructors, students and... Concise yet comprehensive, Product Planning Essentials addresses the complex, interdisciplinary nature of product development and product managemen... |
cena:
667,77 zł |
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Service Quality: Research Perspectives
ISBN: 9780761921462 / Angielski / Twarda / 200 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. The last three decades have seen a dramatic increase in the attention businesses devote to their quality of service. This title presents an overview and analysis of the field and its research, including its growth, various trends, and debates.
The last three decades have seen a dramatic increase in the attention businesses devote to their quality of service. This title presents an overview a...
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cena:
792,97 zł |
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Fundamentals of Supply Chain Management: Twelve Drivers of Competitive Advantage
ISBN: 9780761929086 / Angielski / Miękka / 304 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Identifies twelve drivers of competitive advantage as strategic points managers can use in their companies. This book addresses the roles of the traditional business functions - marketing, sales, logistics, information systems, finance, customer services, and management - in supply chain management.
Identifies twelve drivers of competitive advantage as strategic points managers can use in their companies. This book addresses the roles of the tradi...
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cena:
667,77 zł |
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Understanding the Consumer
ISBN: 9780761947011 / Angielski / Miękka / 202 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Understanding the Consumer brings together marketing theory and practice in a truly consumer-centric approach. It challenges the lip service usually paid to this concept and demonstrates that a fundamental understanding of the consumer is critical to the future of effective marketing.
Drawing on cutting-edge developments in the literature it reconceptualizes how consumers respond and act in the marketplace with particular attention to: - relationships with suppliers, products and brands - their innovative, creative and resistant behaviour - the... Understanding the Consumer brings together marketing theory and practice in a truly consumer-centric approach. It challenges the lip service us...
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cena:
286,88 zł |
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Cases in Marketing
ISBN: 9780761955696 / Angielski / Twarda / 224 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This rich collection of case studies highlights key marketing issues in an international context characterized by diversity of markets, competitors and consumers.
Some of the cases require students to synthesize broader strategic issues such as: entering the global market; coping with international competition; managing the globalization process; adapting to rapid change due to worldwide developments; and weighing global standardization against customization. Other cases bring students' analytical skills to bear on issues of a more tactical nature such as: international market and... This rich collection of case studies highlights key marketing issues in an international context characterized by diversity of markets, competitors an...
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cena:
813,84 zł |
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Cases in Marketing
ISBN: 9780761955702 / Angielski / Miękka / 224 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This work highlights key marketing issues in contexts characterized by diversity of markets, competitors and consumers. Cases draw on students' ability to think about broader strategic issues such as global standardization versus customization.
This work highlights key marketing issues in contexts characterized by diversity of markets, competitors and consumers. Cases draw on students' abilit...
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cena:
276,44 zł |
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Marketing - The Retro Revolution
ISBN: 9780761968504 / Angielski / Twarda / 272 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. A jewel in the crown of the academic marketing establishment' - "Marketing Intelligence and Planning
" In his engaging and lively style, Stephen Brown shows that the implications of today's retro revolution are much more profound than the existing literature suggests. He argues that just as retromarketing practitioners are looking to the past for inspiration, so students, academics and consultants should seek to do likewise.
A jewel in the crown of the academic marketing establishment' - "Marketing Intelligence and Planning
" In his engaging and lively style, Stephen B... |
cena:
970,35 zł |
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Marketing - The Retro Revolution
ISBN: 9780761968511 / Angielski / Miękka / 272 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. The rise of retro has led many to conclude that it represents the end of marketing, that it is indicative of inertia, ossification and the waning of creativity. Marketing - The Retro Revolution explains why the opposite is the case, demonstrating that retro-orientation is a harbinger of change and a revolution in marketing thinking. In his engaging and lively style, Stephen Brown shows that the implications of today's retro revolution are much more profound than the existing literature suggests. He argues that just as retro-marketing practitioners are looking to the past for... The rise of retro has led many to conclude that it represents the end of marketing, that it is indicative of inertia, ossification and the waning o... |
cena:
302,53 zł |
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