Influencer Marketing is the most important new approach to marketing in a decade for those professionals at the leading edge of purchasing decision making. It shows that key decision makers in all major markets operate within communities of influencers- because major decisions are too complex and risky to taken in isolation. The 'ecosystems' this creates are full of these critically important people, whose impact on purchasing decisions is both pivotal and misunderstood. This new book demonstrates that-- As mass media impact wanes so the role of influencers grows - marketers need to know why...
Influencer Marketing is the most important new approach to marketing in a decade for those professionals at the leading edge of purchasing decision ma...
Influencer Marketing is the most important new approach to marketing in a decade for those professionals at the leading edge of purchasing decision making. It shows that key decision makers in all major markets operate within communities of influencers- because major decisions are too complex and risky to taken in isolation. The 'ecosystems' this creates are full of these critically important people, whose impact on purchasing decisions is both pivotal and misunderstood. This new book demonstrates that-- As mass media impact wanes so the role of influencers grows - marketers need to know why...
Influencer Marketing is the most important new approach to marketing in a decade for those professionals at the leading edge of purchasing decision ma...
The Drunken Sailor traces the life of Arthur Rimbaud: poet, surrealist, libertine and gun runner. Told entirely in Rimbaud's own words, from a new translation of Le bateau ivre, The Drunken Sailor confirms Nick Hayes' place as one of the most talented graphic novelists at work today.
The Drunken Sailor traces the life of Arthur Rimbaud: poet, surrealist, libertine and gun runner. Told entirely in Rimbaud's own words, from a new tra...
