Fundamentals of Supply Chain Management: Twelve Drivers of Competitive Advantage

ISBN-13: 9780761929086 / Angielski / Miękka / 2004 / 304 str.

John T. Mentzer

Opis

Identifies twelve drivers of competitive advantage as strategic points managers can use in their companies. This book addresses the roles of the traditional business functions - marketing, sales, logistics, information systems, finance, customer services, and management - in supply chain management.