Managing Customer Value: Essentials of Product Quality, Customer Service, and Price Decisions

ISBN-13: 9780761826316 / Angielski / Miękka / 2003 / 356 str.

Bill Dodds

Opis

Providing the right combination of product quality, customer service and price is good business. Unless a business does something that creates value for their customer, then the chances of business success are nil.