Influencer Marketing is the most important new approach to marketing in a decade for those professionals at the leading edge of purchasing decision making. It shows that key decision makers in all major markets operate within communities of influencers- because major decisions are too complex and risky to taken in isolation. The 'ecosystems' this creates are full of these critically important people, whose impact on purchasing decisions is both pivotal and misunderstood. This new book demonstrates that-- As mass media impact wanes so the role of influencers grows - marketers need to know why...

Questions of identity, belonging, and place are crucial issues in South Africa today. To Speak of this Land explores these issues in a way that is academically rigorous but refreshingly accessible. Duncan Brown's focus is South Africa - spanning Bushman storytelling, rock painting, and aboriginal land claims; African-Christian identity formations; Mazisi Kunene's Emperor Shaka the Great; Ronnie Govender's Cato Manor stories; the poetry of Douglas Livingstone; and the rap music of Prophets of da City - but he draws on comparative material from elsewhere in the world, as well as stressing the...

Influencer Marketing is the most important new approach to marketing in a decade for those professionals at the leading edge of purchasing decision making. It shows that key decision makers in all major markets operate within communities of influencers- because major decisions are too complex and risky to taken in isolation. The 'ecosystems' this creates are full of these critically important people, whose impact on purchasing decisions is both pivotal and misunderstood. This new book demonstrates that-- As mass media impact wanes so the role of influencers grows - marketers need to know why...