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Kategorie szczegółowe BISAC
 Connected Marketing: The Viral, Buzz and Word of Mouth Revolution Kirby, Justin 9780750666343 Butterworth-Heinemann
Connected Marketing: The Viral, Buzz and Word of Mouth Revolution

Kirby, Justin
Connected Marketing is a business book about the state of the art in viral, buzz and word-of-mouth marketing. Written by 17 experts working at the cutting edge of viral, buzz and word-of-mouth marketing, Connected Marketing introduces the range of scalable, predictable and measurable solutions for driving business growth by stimulating positive brand talk between clients, customers and consumers. Edited by marketing consultants Justin Kirby (Digital Media Communications) and Dr. Paul Marsden (Spheeris/London School of Economics), and with a foreword by Emanuel Rosen (author...
Connected Marketing is a business book about the state of the art in viral, buzz and word-of-mouth marketing. Written by 17 experts w...
cena: 243,34
 F-Commerce Handbook Paul Marsden Paul Chaney 9780071806138 McGraw-Hill
F-Commerce Handbook

Paul Marsden Paul Chaney

The 10 Secrets to Selling on the World's #1 Social Network

Facebook is the perfect tool for reaching out to customers. Now, you need to take the next step and make it pay by selling on Facebook.

The f-Commerce Handbook shows you how. From the co-editors of Social Commerce Today, The f-Commerce Handbook delivers practical guidance, proven strategies, and best practices to profit from Facebook as a direct sales channel.

The f-Commerce Handbook reveals ten smart but simple secrets for running profitable sales events on Facebook,...

The 10 Secrets to Selling on the World's #1 Social Network

Facebook is the perfect tool for reaching out to customers. Now, you need ...

cena: 49,69
 Entrepreneurial Journalism: How to Go It Alone and Launch Your Dream Digital Project Paul Marsden 9781138190351 Routledge
Entrepreneurial Journalism: How to Go It Alone and Launch Your Dream Digital Project

Paul Marsden

Entrepreneurial Journalism explains how, in the age of online journalism, digital-savvy media practitioners are building their careers by using low-cost digital technologies to create unique news platforms and cultivate diverse readerships. The book also offers a range of techniques and tips that will help readers achieve the same. Its opening chapters introduce a conceptual understanding of the business behind entrepreneurial journalism. The second half of the book then presents practical guidance on how to work successfully online.

Topics include:

advice on...

Entrepreneurial Journalism explains how, in the age of online journalism, digital-savvy media practitioners are building their careers by ...

cena: 754,51
 Entrepreneurial Journalism: How to go it alone and launch your dream digital project Marsden, Paul 9781138190368 Routledge
Entrepreneurial Journalism: How to go it alone and launch your dream digital project

Marsden, Paul

Entrepreneurial Journalism explains how, in the age of online journalism, digital-savvy media practitioners are building their careers by using low-cost digital technologies to create unique news platforms and cultivate diverse readerships. The book also offers a range of techniques and tips that will help readers achieve the same. Its opening chapters introduce a conceptual understanding of the business behind entrepreneurial journalism. The second half of the book then presents practical guidance on how to work successfully online.

Topics include:

advice on...

Entrepreneurial Journalism explains how, in the age of online journalism, digital-savvy media practitioners are building their careers by ...

cena: 189,80


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