Marketing Through Search Optimization

ISBN-13: 9780750683470 / Angielski / Miękka / 2008 / 236 str.

Alex Michael; Ben Salter

Opis

Guiding readers through proven techniques for achieving and measuring success in search engine marketing, this text has been completely revised and updated to focus on the key aspects of how people search, the mobile Internet, and pay-per-click adverting.

Spis treści

Chapter 1: Introduction to Search Engines
Chapter 2: How People Search
Chapter 3: Linking Strategies & Free Listings
Chapter 4: The state of search engines
Chapter 5: Traffic & Keyword Tracking
Chapter 6: The Mobile Internet
Chapter 7: Page design and Page Architecture
Chapter 8: Building an effective WAP Site
Chapter 9: Pay Per Click Engines
Chapter 10: Per Click Strategies

O autorze

Alex Michael, Ben Salter