Advertising and public relations are the best ways to connect with a company's audience through traditional media. Now blogs are the best way to connect with millions of customers through the medium of online consumer generated media. Blogger relations is the practice of building an effective blog that reaches their audience in the new world of consumer-generated media. Blogger relations is the process of interacting with bloggers and blog readers to get a company's message to an audience. The author will profile communities of bloggers and show how companies can use blogger relations to...