Strategies and Tools for Corporate Blogging

ISBN-13: 9781138441156 / Angielski / Twarda / 2017

John Cass

Opis

Provides tools for companies to interact with customers through blogging communities. This book shows how to transform public relations and search marketing through consumer-generated media, RSS feeds and comment interaction strategies and describes how to optimize blog articles for blog search engines and provides content strategies.

Spis treści

Chapter 1 The Need for Blogger Relations; Chapter 2 Determining If Your Organization Should Blog; Chapter 3 Developing a Blogger Relations Strategy; Chapter 4 Blogging Guidelines for Companies; Chapter 5 Tools for Blogger Relations; Chapter 6 Writing for Blogger Relations; Chapter 7 Dialogue and the Art of Conversation for Effective Blogger Relations; Chapter 8 Brand Strategies for Effective Blogging; Chapter 9 Blogosphere Communities; Chapter 10 Blogs from the Customer’s Perspective; Chapter 11 The Future of Blogger Relations;

O autorze

John Cass