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Public Relations for Schools: A Resource Guide for Principals (PB)
ISBN: 9781593112578 / Angielski / Miękka / 208 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This handbook is for practitioners who lead public and private elementary schools, middle schools or high schools. While most school leaders are basically adept at public relations, this book serves as a reminder of the importance of good public relations and provides ready access to tools necessary to hone and refine public relations skills. In addition to important information about public relations, this handbook is replete with examples of good public relations practices.
This handbook is for practitioners who lead public and private elementary schools, middle schools or high schools. While most school leaders are basic...
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cena:
205,38 zł |
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Public Relations for Schools: A Resource Guide for Principals (Hc)
ISBN: 9781593112585 / Angielski / Twarda / 208 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This handbook is for practitioners who lead public and private elementary schools, middle schools or high schools. While most school leaders are basically adept at public relations, this book serves as a reminder of the importance of good public relations and provides ready access to tools necessary to hone and refine public relations skills. In addition to important information about public relations, this handbook is replete with examples of good public relations practices.
This handbook is for practitioners who lead public and private elementary schools, middle schools or high schools. While most school leaders are basic...
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cena:
385,09 zł |
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Communicable Crises: Prevention, Response, and Recovery in the Global Arena (PB)
ISBN: 9781593116071 / Angielski / Miękka / 396 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This volume makes a significant contribution to the crisis management literature. It also adds to our inchoate understanding of network governance: temporary teams and task forces, communities of practice, alliances, and virtual organizations. It hints that the distinction between networks and organizations may be somewhat spurious, a matter of degree rather than kind. Indeed, it seems that this distinction may derive more from mental models in which we consistently reify organizations than anything else. Finally, the volume emphasizes the functional importance of leadership in network...
This volume makes a significant contribution to the crisis management literature. It also adds to our inchoate understanding of network governance: te...
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cena:
256,73 zł |
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Public Relations and Communication Management in Europe: A Nation-By-Nation Introduction to Public Relations Theory and Practice
ISBN: 9783110176117 / Angielski / Twarda / 515 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. The book challenges the notion that public relations in Europe is no more than a copy of the Anglo-American approach. It presents a nation-by-nation introduction to historical public relations developments and current topics in European countries, written by noted national experts in public relations research and well-known professionals who are able to oversee the situation in their own countries. The contributions take an "insider" point of view and combine researched facts and figures with qualitative observations and personal reviews. In addition, the book provides conceptual... The book challenges the notion that public relations in Europe is no more than a copy of the Anglo-American approach. It presents a nation-by-natio... |
cena:
681,28 zł |
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Public Relations and Communication Management in Europe
ISBN: 9783110176124 / Angielski / Twarda / 515 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. The book challenges the notion that public relations in Europe is no more than a copy of the Anglo-American approach. It presents a nation-by-nation introduction to historical public relations developments and current topics in European countries, written by noted national experts in public relations research and well-known professionals who are able to oversee the situation in their own countries. The contributions are written from an "inside view" and combine researched facts and figures with qualitative observations and personal reviews. In addition, the book provides conceptual... The book challenges the notion that public relations in Europe is no more than a copy of the Anglo-American approach. It presents a nation-by-natio... |
cena:
468,31 zł |
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Managing Corporate Reputation and Risk
ISBN: 9780750677158 / Angielski / Miękka / 268 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Dale Neef, an expert on knowledge management, explains how a company can re-engineer existing knowledge management systems to build and maintain an effective corporate integrity programme.
Dale Neef, an expert on knowledge management, explains how a company can re-engineer existing knowledge management systems to build and maintain an ef...
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cena:
234,09 zł |
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Student Workbook for Public Relations Writing: Principles in Practice
ISBN: 9781412914444 / Angielski / Miękka / 162 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Gives students the opportunity to put their learning into practice. Including a 'Research' section, this workbook introduces four fictional clients, for which students may 'work' as they complete assignments. It is useful for faculty who choose to assign actual or other fictional clients.
Gives students the opportunity to put their learning into practice. Including a 'Research' section, this workbook introduces four fictional clients, f...
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cena:
302,94 zł |
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Guerrilla P.R. 2.0: Wage an Effective Publicity Campaign Without Going Broke
ISBN: 9780061438523 / Angielski / Miękka / 368 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. The world's most widely used and seminal introduction to public relations--now fully revised and updated for the 21st century with online strategies that work Every Fortune 500 corporation, movie star, and scandal queen knows that a good publicist is essential to building success and maintaining public support. But if you're a small business owner, an entrepreneur, or an undercapitalized beginner seeking an edge in a highly competitive arena, it's unlikely that you have your own high-powered publicist. Guerrilla P.R. 2.0 offers all the resources necessary to mount... The world's most widely used and seminal introduction to public relations--now fully revised and updated for the 21st century with online strategie... |
cena:
61,45 zł |
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Gaining Influence in Public Relations: The Role of Resistance in Practice
ISBN: 9780805852929 / Angielski / Twarda / 288 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Gaining Influence in Public Relations explores how professionals can increase their influence in practice to help their organizations achieve success. This provocative book explores the largely uncharted territories of power, resistance, dissent, and activism in public relations, arguing that practitioners can increase their power and social legitimacy by developing and using a wider range of influence resources, strategies, and tactics. Authors Bruce K. Berger and Bryan H. Reber talked with hundreds of practitioners, analyzed original survey data, and examined a detailed case study to...
Gaining Influence in Public Relations explores how professionals can increase their influence in practice to help their organizations achieve s...
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cena:
707,28 zł |
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Crisis Communication: Practical PR Strategies for Reputation Management & Company Survival
ISBN: 9780749454005 / Angielski / Twarda / 240 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. No company or organization is immune to crisis. A crisis, however, does not necessarily have to turn into a PR disaster. Crisis Communications provides readers with advice on how to limit damage by acting quickly and positively. Moreover, it explains how to turn a crisis into an opportunity by communicating efficiently via a successful public relations strategy. Crisis Communications is a thorough guide to help prepare an organization for unexpected calamities. It provides information on accountability, planning, building corporate image, natural disasters, accidents,...
No company or organization is immune to crisis. A crisis, however, does not necessarily have to turn into a PR disaster. Crisis Communications ...
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cena:
128,31 zł |
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Too Many Geese; Too Few Swans: PR Sovereignty Held Hostage by 'Communications'
ISBN: 9781434380760 / Angielski / Twarda / 108 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. What critics say about ..". Geese vs. Swans..." ..". corporate America is being denied the potential benefits of public relations, of which they may be unaware, because of the travesties committed in its name by communicators who euphemistically see themselves as counselors, arousing the ire of a wise and experienced John Budd who challenges CEOs to raise the bar on advisors, introducing the role of corporate public diplomacy." Chester Burger, founder/chairman, PRSA's College of Fellows*; Founder/chairman, Chester Burger Co. "In crisp and forceful and pungent language John Budd contrasts the...
What critics say about ..". Geese vs. Swans..." ..". corporate America is being denied the potential benefits of public relations, of which they may b...
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cena:
109,71 zł |
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Too Many Geese; Too Few Swans: PR Sovereignty Held Hostage by 'Communications'
ISBN: 9781434380777 / Angielski / Miękka / 112 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. What critics say about ..". Geese vs. Swans..." ..". corporate America is being denied the potential benefits of public relations, of which they may be unaware, because of the travesties committed in its name by communicators who euphemistically see themselves as counselors, arousing the ire of a wise and experienced John Budd who challenges CEOs to raise the bar on advisors, introducing the role of corporate public diplomacy." Chester Burger, founder/chairman, PRSA's College of Fellows*; Founder/chairman, Chester Burger Co. "In crisp and forceful and pungent language John Budd contrasts the...
What critics say about ..". Geese vs. Swans..." ..". corporate America is being denied the potential benefits of public relations, of which they may b...
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cena:
63,98 zł |
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Public Relations: Principles and Practice
ISBN: 9781861520913 / Angielski / Miękka / 336 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This text examines the theory behind the principles and practice of public relations. It draws on the opinions, views, expertise and understanding of a range of practitioners and theorists. To tackle the issues involved in the principles of public relations as we approach a new millennia, information is supported by case vignettes, detailed cased studies and end-of-chapter questions.
This text examines the theory behind the principles and practice of public relations. It draws on the opinions, views, expertise and understanding of ...
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cena:
379,90 zł |
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Strategic Public Relations
ISBN: 9780333615454 / Angielski / Twarda / 313 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Strategic Public Relations has been produced as a core book for what will become a series of second generation books treating public relations as a new, and separate discipline which has strategic implications for the whole business. Written primarily for senior executives and PR practitioners, Strategic Public Relations also serves students and young executives, covering such topics as: corporate goals and strategies; marketing communications; financial public relations; employee and local community relations; parliamentary and EU relations; building an international reputation; corporate...
Strategic Public Relations has been produced as a core book for what will become a series of second generation books treating public relations as a ne...
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cena:
403,47 zł |
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How to Manage Your Global Reputation: A Guide to the Dynamics of International Public Relations
ISBN: 9780333987773 / Angielski / Miękka / 228 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This is an updated and revised edition of the author's successful and ground breaking book on international public relations and global reputation. Michael Morley has counselled clients of the world's largest corporations. This book shows how to achieve a global reputation and why this makes a vital contribution to the survival and success of the corporation.
This is an updated and revised edition of the author's successful and ground breaking book on international public relations and global reputation. Mi...
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cena:
201,72 zł |
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How to Manage a Successful Press Conference
ISBN: 9780566087271 / Angielski / Miękka / 266 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Despite the ubiquity of new forms of communication technology, press conferences remain a vital way for companies to share news. One size or message does not fit all and the content showcased must be of interest to every member of the audience. This book highlights the importance of understanding the needs of those who will attend; an ever-more critical skill as stretched editorial teams make it increasingly difficult to lure journalists from their desks. In the international press arena, journalists from different countries have particular needs and can react differently to the same...
Despite the ubiquity of new forms of communication technology, press conferences remain a vital way for companies to share news. One size or message d...
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cena:
302,37 zł |
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Understanding E-Government: Information Systems in Public Administration
ISBN: 9780415430944 / Angielski / Miękka / 140 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Governments these days often boast about the efficiency of their electronic systems. Information communication technologies (ICTs) apparently allow public service to become cheaper, faster and more democratic. E-government has become another buzzword, the shining future of the public realm. Critics claim, however, that ICTs' potential for democratic renewal is hampered by ancient assumptions of how governments should function. But which viewpoint is nearer the truth? In this original and insightful volume, Vincent Homburg demonstrates how the use, form and impact of... Governments these days often boast about the efficiency of their electronic systems. Information communication technologies (ICTs) apparent... |
cena:
253,60 zł |
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Public Relations Metrics: Research and Evaluation
ISBN: 9780805862720 / Angielski / Twarda / 344 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Responding to the increasing need in academia & the public relations profession, this volume presents the current state of knowledge in public relations measurement & evaluation. The book brings together ideas & methods that can be used throughout the world.
Responding to the increasing need in academia & the public relations profession, this volume presents the current state of knowledge in public relatio...
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cena:
707,28 zł |
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Public Relations Metrics: Research and Evaluation
ISBN: 9780805862737 / Angielski / Miękka / 348 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Responding to the increasing need in academia & the public relations profession, this volume presents the current state of knowledge in public relations measurement & evaluation. The book brings together ideas & methods that can be used throughout the world.
Responding to the increasing need in academia & the public relations profession, this volume presents the current state of knowledge in public relatio...
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cena:
253,60 zł |
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Understanding E-Government : Information Systems in Public Administration
ISBN: 9780415430937 / Angielski / Twarda / 144 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Clearly written with a mix of theory and practice, this text explores the ways ICTs are used from both a socio-political and a technological perspective. A perfect textbook for students of public administration, political science and policy science. Clearly written with a mix of theory and practice, this text explores the ways ICTs are used from both a socio-political and a technological perspe... |
cena:
926,78 zł |
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