Seven business innovators and the empires they built.
The pre-eminent business historian of our time, Richard S. Tedlow, examines seven great CEOs who successfully managed cutting-edge technology and formed enduring corporate empires.
With the depth and clarity of a master, Tedlow illuminates the minds, lives and strategies behind the legendary successes of our times:
. George Eastman and his invention of the Kodak camera;
. Thomas Watson of IBM;
. Henry Ford and his automobile;
. Charles Revson and his use of television advertising to drive...
Seven business innovators and the empires they built.
The pre-eminent business historian of our time, Richard S. Tedlow, examines seven grea...
"Wise. Relevant. Riveting." -Jim Collins, author of Good to Great Denial is the unconscious belief that a certain fact is too terrible to face and therefore cannot be true. It turns challenges into crises, dilemmas into catastrophes. It's the single greatest obstacle business leaders face. Now Harvard business School professor Richard S. Tedlow tackles two essential questions: Why do so many sane, smart leaders often refuse to accept and act on the facts that threaten their companies and careers? And how do we find the courage to resist denial when facing new trends,...
"Wise. Relevant. Riveting." -Jim Collins, author of Good to Great Denial is the unconscious belief that a certain fact is too terr...
For an extraordinary fifty-seven-year period, the chief executives of the International Business Machines Corporation were Thomas J. Watson and Thomas J. Watson, father and son. IBM bears the imprint of both men -- their ambitions and their strengths -- but it also bears the consequences of a family that was in near-constant conflict.
Eminent historian Richard S. Tedlow explores the interplay between the personalities of these two extraordinary men and the firm they created. Both Watsons had deeply held beliefs about what a corporation is and should be. These ideas helped make "Big...
For an extraordinary fifty-seven-year period, the chief executives of the International Business Machines Corporation were Thomas J. Watson and Tho...
This book provides new insights into the changes in interpretation of marketing and the evolution of marketing strategies during the twentieth century. The focus is on the development of mass marketing in the United States and the way in which more flexible and adaptable forms of marketing have increasingly been taking over. This highly international volume draws contributors from the USA, Europe and Japan, and from a variety of academic disciplines, including marketing, economics and business history. Chapters provide detailed analysis of the marketing of a range of products including...
This book provides new insights into the changes in interpretation of marketing and the evolution of marketing strategies during the twentieth cent...
