Communicating When Your Company Is Under Siege

ISBN-13: 9780823217847 / Angielski / Miękka / 1999 / 171 str.

Marion K. Pindsdorf; Marion K. Pindsdorf; Marion K. Pinsdorf

Opis

Marion Pindsdorf's prescription to prevent a corporate disaster is: when public health and safety are involved, tell it all and tell is fast.This book is a guide for companies large and small for surviving a public crisis. It is a battle tested guide written by a veteran public relations expert that is packed with information on working with the media during a corporate public crisis. Pindsdorf uses specific cases as examples of how to and how not to handle public relations during a crisis.