Ethics in Public Relations: Responsible Advocacy

ISBN-13: 9781412917971 / Angielski / Twarda / 2006 / 256 str.

Kathy Fitzpatrick; Carolyn B. Bronstein

Opis

Ethics in Public Relations: Responsible Advocacy is the first book to identify universal principles of responsible advocacy in public relations. In this engaging book, editors Kathy Fitzpatrick and Carolyn Bronstein bring together prominent authorities in the field to address theoretic and practical issues that illustrate the broad scope and complexity of responsible advocacy in 21st-century public relations.