Human Communication Theory and Research introduces students to the growing body of theory and research in communication, demonstrating the integration between the communication efforts of interpersonal, organizational, and mediated settings. This second edition builds from the foundation of the original volume to demonstrate the rich array of theories, theoretical connections, and research findings that drive the communication discipline. Robert L. Heath and Jennings Bryant have added a chapter on new communication technologies and have increased depth throughout the volume,...
Human Communication Theory and Research introduces students to the growing body of theory and research in communication, demonstrating the inte...
The Handbook of Public Relations offers a comprehensive and detailed examination of the field. It gives scholars, practitioners, and students a solid review of the status of the scholarly literature, stressing the role that public relations can play in building relationship between organizations, markets, audiences, and publics.
The Handbook of Public Relations offers a comprehensive and detailed examination of the field. It gives scholars, practitioners, and students a sol...
Today's Public Relations: An Introduction is a comprehensive text that features all aspects of public relations with specific sensitivity to the message strategies that challenge practitioners to be successful, yet ethical. In this book, authors Robert L. Heath and W. Timothy Coombs redefine the teaching of public relations by discussing its connection to mass communication while linking it to its rhetorical heritage. The text features coverage of ethics, research, strategy, planning, evaluation, media selection, promotion and publicity, crisis communication, risk communication, and...
Today's Public Relations: An Introduction is a comprehensive text that features all aspects of public relations with specific sensitivity to the messa...
The idea for this book arose in 1993, after the Free State of Bavaria through its Bayrisches Staatsministerium rur Landesentwicklung und Umweltfragen (Bavarian Ministry of Regional Development and the Environment) decided to discontinue both the Bavarian project management (PBWU) for forest decline research and the multidisciplinary field research on the Wank Mountain in the Alps near Garmisch. Forest decline through the action of ozone and other photooxidants was a main topic of the supported re- search in the Alps and will be a topic of new investigations in the Bavarian Forest. Many...
The idea for this book arose in 1993, after the Free State of Bavaria through its Bayrisches Staatsministerium rur Landesentwicklung und Umweltfragen ...
