Handbook of Public Relations

ISBN-13: 9781412909549 / Angielski / Miękka / 2004 / 816 str.

Robert L. Heath

Opis

The Handbook of Public Relations offers a comprehensive and detailed examination of the field. It gives scholars, practitioners, and students a solid review of the status of the scholarly literature, stressing the role that public relations can play in building relationship between organizations, markets, audiences, and publics.