Emphasizing the need for businesses to take a proactive approach to media relations, examines methods and techniques used by executives to develop successful press relations. "Marketing News"
Media relations is a hot topic on today's business agenda. This timely book advocates that business take a proactive approach to media relations to prevent biased treatment. Various strategies are developed and techniques that executives can use are explored. Many case examples are cited of campaigns waged by companies in diverse circumstances. It is based on a national survey of business...
Emphasizing the need for businesses to take a proactive approach to media relations, examines methods and techniques used by executives to develop ...
Ethnic cleansing and other methods of political and social exclusion continue to thrive in our globalized world, complicating the idea that unity and diversity can exist in the same society. When we emphasize unity, we sacrifice heterogeneity, yet when we stress diversity, we create a plurality of individuals connected only by tenuous circumstance. As long as we remain tethered to these binaries, as long as we are unable to imagine the sort of society we want in an age of diversity, we cannot achieve an enduring solution to conflicts that continue unabated despite our increasing proximity to...
Ethnic cleansing and other methods of political and social exclusion continue to thrive in our globalized world, complicating the idea that unity and ...
