Many fire chiefs have been overwhelmed by the sudden appearance of satellite trucks, news helicopters, and media personnel when an incident in their jurisdiction attracts the media's attention. If reporters cannot get fast, accurate information from fire officials, they'll get it from whomever they can. This book is intended to help fire departments master the basics of the game and begins with an overview of public relations and the role of reporters. The middle of the book provides insight into how to choose a PIO and the role of that person. This is followed by a brief discussion of skills...