This book breaks new ground in human resource management through focusing on specific themes written by a range of European experts drawing on a common survey. As such it is a major progression from previous texts that lack a coherent, cross-national database. Representing a truly collaborative European project, it includes themes such as flexibility, training and development, industrial relations, regional aspects and the problems of organising and undertaking comparative human resource management research.
This book breaks new ground in human resource management through focusing on specific themes written by a range of European experts drawing on a commo...
Against the backdrop of ancient cultures, a communist legacy and eventual institutional atrophy, many of the societies of Central and Eastern Europe have pursued aggressive development trajectories since the early 1990s. This part of Europe is now characterized by a rising economic heterogeneity and a rapidly changing socio-cultural context, underscored by waves of restructuring, privatization, increasing foreign direct investment and an emerging individualism. While there has been a growing interest in the transition economies in the past number of years, the contemporary nature of human...
Against the backdrop of ancient cultures, a communist legacy and eventual institutional atrophy, many of the societies of Central and Eastern Europ...
Against the backdrop of ancient cultures, a communist legacy and eventual institutional atrophy, many of the societies of Central and Eastern Europe have pursued aggressive development trajectories since the early 1990s. This part of Europe is now characterized by a rising economic heterogeneity and a rapidly changing socio-cultural context, underscored by waves of restructuring, privatization, increasing foreign direct investment and an emerging individualism. While there has been a growing interest in the transition economies in the past number of years, the contemporary nature of human...
Against the backdrop of ancient cultures, a communist legacy and eventual institutional atrophy, many of the societies of Central and Eastern Europ...
The increasing number of cross-border alliances and mergers both within Europe and between Europe and other parts of the world have made it imperative for students of management to have a thorough understanding of the European context for human resource management (HRM). This book enables managers and students to become "fluent" in the many various environments, approaches and practices that exist across Europe for managing human resources. The text employs comprehensive comparable representative data collected longitudinally during the last decade and it also draws directly on the expertise...
The increasing number of cross-border alliances and mergers both within Europe and between Europe and other parts of the world have made it imperative...
Now revised and updated, this contains new chapters on how the Internet is destroying hierarchies and empowering individuals, the phenomenon of the celebrity CEO, and the effect of globalization on PR. Morley includes fresh case studies (including the Firestone Tire/Ford Explorer controversy) to illustrate best and worst practices of management of global reputation. With forty years of international experience, Morley draws important lessons for the conduct of effective public relations.
Now revised and updated, this contains new chapters on how the Internet is destroying hierarchies and empowering individuals, the phenomenon of the...
The corporate brand can be considered as the definition of the company. This book by a leading practitioner explores the connections between corporate brands, corporate reputation, relationships, perceptions and image and shows how reputation can be enhanced and corporate brand equity strengthened over the long term.
The corporate brand can be considered as the definition of the company. This book by a leading practitioner explores the connections between corporate...
Chris (Professor Of European Human Resource Manage Brewster Michael Morley
This book breaks new ground in human resource management through focusing on specific themes written by a range of European experts drawing on a common survey. As such it is a major progression from previous texts that lack a coherent, cross-national database. Representing a truly collaborative European project, it includes themes such as flexibility, training and development, industrial relations, regional aspects and the problems of organising and undertaking comparative human resource management research.
This book breaks new ground in human resource management through focusing on specific themes written by a range of European experts drawing on a commo...
This is an updated and revised edition of the author's successful and ground breaking book on international public relations and global reputation. Michael Morley has counselled clients of the world's largest corporations. This book shows how to achieve a global reputation and why this makes a vital contribution to the survival and success of the corporation.
This is an updated and revised edition of the author's successful and ground breaking book on international public relations and global reputation. Mi...
The increasing number of cross-border alliances and mergers both within Europe and between Europe and other parts of the world have made it imperative for students of management to have a thorough understanding of the European context for human resource management (HRM). This book enables managers and students to become "fluent" in the many various environments, approaches and practices that exist across Europe for managing human resources.The text employs comprehensive comparable representative data collected longitudinally during the last decade and it also draws directly on the expertise...
The increasing number of cross-border alliances and mergers both within Europe and between Europe and other parts of the world have made it imperative...
The book discusses the evolution of international public relations practice from its early use to the sophisticated communications practices of global corporations today. It examines the strategies and programmes of some of the world's prominent organisations, the barriers to international public relations, international media and how to develop a global voice. This is an essential guide to international PR for all PR professionals.
The book discusses the evolution of international public relations practice from its early use to the sophisticated communications practices of global...
