The Guide to Financial Public Relations: How to Stand Out in the Midst of Competitive Clutter focuses on writing and getting published in your target market's trade magazines, newspapers and journals. The techniques are designed to help you stand out above the crowd by strategic use of the print media.
Divided into four main sections - with easy-to-follow steps aimed at showcasing your talent - it doesn't require a major expenditure of time, money or effort. This book could be used effectively by experts in almost any field.
This book will show you how to get your name and ideas in...

Today's investor faces a much larger challenge than those of just ten years ago. The size and complexities of the financial marketplace create confusion. The Dow Jones industrial average has doubled in the past two and a half years, and 10,000 on the Dow is no longer a fantasy. Money keeps flooding into the market. The New York Stock Exchange daily trading volume is four times that of 1990.
Financial Success in the Year 2000 and Beyond covers financial planning and asset management, the fastest growing segments of the financial services industry. In the old days, highly commissioned...