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Public Relations History: From the 17th to the 20th Century: The Antecedents
ISBN: 9780805817805 / Angielski / Miękka / 320 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This important volume documents events and routines defined as public relations practice, and serves as a companion work to the author's The Unseen Power: Public Relations which tells the history of public relations as revealed in the work and personalities of the pioneer agencies. This history opens with the 17th Century efforts of land promoters and colonists to lure settlers from Europe -- mainly England -- to this primitive land along the Atlantic Coast. They used publicity, tracts, sermons, and letters to disseminate rosy, glowing accounts of life and opportunity in the new...
This important volume documents events and routines defined as public relations practice, and serves as a companion work to the author's The Unseen...
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cena:
243,84 zł |
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Excellent Public Relations and Effective Organizations: A Study of Communication Management in Three Countries
ISBN: 9780805818178 / Angielski / Twarda / 668 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This volume is the final product of the excellence project - a comprehensive research effort commissioned by the International Association of Business Communicators (IABC) Research Foundation. It contains many new statistical analyses of the survey data and more details from the case studies. Discussing theory and data related to several ongoing discussions in the communication profession, this book answers the following questions: How can we show the value of public relations?; What is the value of relationships?; How do relationships affect reputation?; What does it mean to practice...
This volume is the final product of the excellence project - a comprehensive research effort commissioned by the International Association of Business...
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cena:
707,28 zł |
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Organizational Public Relations : A Political Perspective
ISBN: 9780805818376 / Angielski / Twarda / 344 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Targeted towards public relations practitioners, this book is about understanding organizations, especially the role played by organizational decision-making in the development and implementation of PR programmes and activities, emphasizing how this can affect the success or failure of PR efforts.
Targeted towards public relations practitioners, this book is about understanding organizations, especially the role played by organizational decision...
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cena:
707,28 zł |
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Public Relations Theory II
ISBN: 9780805833850 / Angielski / Miękka / 544 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This volume addresses the "next generation" of public relations theory, reflecting the growth that has occurred in the discipline during the last several years. It is appropriate for scholars, students, and practitioners in the field of public relations.
This volume addresses the "next generation" of public relations theory, reflecting the growth that has occurred in the discipline during the last seve...
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cena:
331,64 zł |
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Deconstructing Public Relations : Public Relations Criticism
ISBN: 9780805837483 / Angielski / Twarda / 176 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Utilizing case studies from public relations, advertising and marketing to illustrate deconstruction and analysis of public relations campaigns, this volume provides a critical look at public relations practice. The author applies the cultural studies approach and explains how it can be used as a critical theory for public relations practice. He concentrates on looking at the material text of a campaign; therefore, the text will become the focus of deconstructing. This book seeks to reflect the work of French philosopher Jacques Derrida who proposes that one deconstructs a text as a way of...
Utilizing case studies from public relations, advertising and marketing to illustrate deconstruction and analysis of public relations campaigns, this ...
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cena:
707,28 zł |
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Deconstructing Public Relations: Public Relations Criticism
ISBN: 9780805837490 / Angielski / Miękka / 176 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This volume provides a critical look at public relations practice, utilizing case studies from public relations, advertising, and marketing to illustrate the deconstruction and analysis of public relations campaigns. Author Thomas J. Mickey uses a cultural studies approach and demonstrates how it can be used as a critical theory for public relations practice, offering real-world examples to support his argument.
Through the interpretive act of deconstruction, this book serves to challenge the myth of public relations as an objective "science," allowing the social importance of public... This volume provides a critical look at public relations practice, utilizing case studies from public relations, advertising, and marketing to illustr...
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cena:
190,19 zł |
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Crisis Management By Apology : Corporate Response to Allegations of Wrongdoing
ISBN: 9780805837889 / Angielski / Twarda / 250 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This volume examines the role of apologia and apology in response to public attack. Author Keith Michael Hearit provides an introduction to these common components of public life, and considers a diverse list of subjects, from public figures and individuals to corporations and institutions. He explores the motivations and rationales behind apologies, and considers the ethics and legal liabilities of these actions. Hearit provides case studies throughout the volume, with many familiar examples from recent events in the United States, as well as an international apology-making case...
This volume examines the role of apologia and apology in response to public attack. Author Keith Michael Hearit provides an introduction to these comm...
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cena:
707,28 zł |
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Crisis Management by Apology: Corporate Response to Allegations of Wrongdoing
ISBN: 9780805837896 / Angielski / Miękka / 262 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This volume examines the role of apologia and apology in response to public attack. Author Keith Michael Hearit provides an introduction to these common components of public life, and considers a diverse list of subjects, from public figures and individuals to corporations and institutions. He explores the motivations and rationales behind apologies, and considers the ethics and legal liabilities of these actions. Hearit provides case studies throughout the volume, with many familiar examples from recent events in the United States, as well as an international apology-making case from Japan....
This volume examines the role of apologia and apology in response to public attack. Author Keith Michael Hearit provides an introduction to these comm...
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cena:
195,06 zł |
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Public Relations in Britain: A History of Professional Practice in the Twentieth Century
ISBN: 9780805838046 / Angielski / Twarda / 290 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. In this book the author asks a big question: how did public relations develop in Britain and why? The question is answered through a broad ranging narrative which links the evolution of British public relations in the early twentieth century to key political, economic, social, and technological developments. Drawing on oral history interviews and extensive archival research the book highlights some of the sociological issues relevant to a study of public relations and foregrounds the professionalisation of the occupation in the second part of the twentieth century.
In this book the author asks a big question: how did public relations develop in Britain and why? The question is answered through a broad ranging nar...
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cena:
707,28 zł |
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The Death of A Thousand Cuts: Corporate Campaigns and the Attack on the Corporation
ISBN: 9780805838312 / Angielski / Twarda / 384 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. A corporate campaign is an organized assault on the reputation of a company that has offended some interest group. Although corporate campaigns often involve political, economic, and legal tactics, they are centered around the media, where protagonists attempt to redefine the image--and undermine the reputation--of the target company. It is a strategy most frequently employed by unions but is also employed by special interests, such as environmental or human rights groups. Sometimes it is even employed by one corporation against another. It is a rapidly growing phenomenon that is still...
A corporate campaign is an organized assault on the reputation of a company that has offended some interest group. Although corporate campaigns often ...
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cena:
707,28 zł |
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Rumors and Rumor Control : A Manager's Guide to Understanding and Combatting Rumors
ISBN: 9780805838756 / Angielski / Twarda / 272 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This book was written with two objectives in mind. The first is to shed light on the often perplexing phenomenon of rumour by integrating disparate approaches from the behavioural sciences, marketing, and communication fields. The second is to offer a blueprint for going about the formidable tasks of attempting to prevent and neutralize rumours in business contexts. With these dual goals in mind - one theoretical, the other applied - this book should be of equal interest to academics, as well as managers in a wide range of professional contexts.
This book was written with two objectives in mind. The first is to shed light on the often perplexing phenomenon of rumour by integrating disparate ap...
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cena:
609,72 zł |
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Making It in Public Relations: An Insider's Guide to Career Opportunities
ISBN: 9780805840223 / Angielski / Miękka / 368 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Making It in Public Relations is a comprehensive, realistic guide to everything one needs to know when pursuing a successful career in public relations. It is an introduction to public relations, written for students who want or need a definition of the profession to understand what they are moving into as a career. A thorough overview of the various roles and responsibilities involved in PR work, the different types of PR functions and activities, and its application in a variety of settings and scenarios are provided. In fulfilling the book's editorial role, author Leonard Mogel...
Making It in Public Relations is a comprehensive, realistic guide to everything one needs to know when pursuing a successful career in public r...
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cena:
209,70 zł |
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Public Relations: Critical Debates and Contemporary Practice
ISBN: 9780805846188 / Angielski / Miękka / 528 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This new text for students and practitioners in public relations has been built on the acclaimed Critical Perspectives in Public Relations, also edited by Jacquie L'Etang and Magda Pieczka, which is no longer in print. Many of the liveliest minds on the public relations scene have contributed fresh ideas and diverse perspectives: their locations on the margins, either geographically or intellectually, or both, allowed them to present a variety of compelling critiques. Contributors from Germany, Sweden, Spain, and Scotland join those from New Zealand and Australia in providing...
This new text for students and practitioners in public relations has been built on the acclaimed Critical Perspectives in Public Relations, als...
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cena:
375,54 zł |
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Organizational Perception Management
ISBN: 9780805847963 / Angielski / Miękka / 192 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This new authored book summarizes research findings from a new domain of study called "organizational perception management"(OPM). Organizational perception deals with tactics designed to affect preceptions of an organizations image, identy or reputation
This new authored book summarizes research findings from a new domain of study called "organizational perception management"(OPM). Organizational perc...
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cena:
224,33 zł |
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Gaining Influence in Public Relations: The Role of Resistance in Practice
ISBN: 9780805852936 / Angielski / Miękka / 288 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Gaining Influence in Public Relations explores how professionals can increase their influence in practice to help their organizations achieve success. This provocative book explores the largely uncharted territories of power, resistance, dissent, and activism in public relations, arguing that practitioners can increase their power and social legitimacy by developing and using a wider range of influence resources, strategies, and tactics. Authors Bruce K. Berger and Bryan H. Reber talked with hundreds of practitioners, analyzed original survey data, and examined a detailed case study to...
Gaining Influence in Public Relations explores how professionals can increase their influence in practice to help their organizations achieve s...
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cena:
238,96 zł |
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The Future of Excellence in Public Relations and Communication Management : Challenges for the Next Generation
ISBN: 9780805855951 / Angielski / Twarda / 629 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. "The" "Future of Excellence in Public Relations and Communication Management" brings together an outstanding group of public relations scholars and practitioners to consider the indelible theory building in public relations produced in the 1992
"The" "Future of Excellence in Public Relations and Communication Management" brings together an outstanding group of public relations scholars and pr...
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cena:
926,78 zł |
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The Future of Excellence in Public Relations and Communication Management: Challenges for the Next Generation
ISBN: 9780805855968 / Angielski / Miękka / 656 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. "The" "Future of Excellence in Public Relations and Communication Management" brings together an outstanding group of public relations scholars and practitioners to consider the indelible theory building in public relations produced in the 1992
"The" "Future of Excellence in Public Relations and Communication Management" brings together an outstanding group of public relations scholars and pr...
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cena:
438,95 zł |
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Corporate Public Affairs: Interacting With Interest Groups, Media, and Government
ISBN: 9780805856439 / Angielski / Miękka / 496 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Corporate Public Affairs explores the increasing interest in public affairs by today's organizations. Lerbinger indicates that more and more frequently corporations are establishing public affairs positions--typically within public relations departments--to respond to issues and concerns arising out of the sociopolitical environment in which the corporation functions. He articulates the functions and responsibilities of the public affairs role, and investigates the approaches to dealing with primary constituencies--interest groups, media, and government.
Divided into five parts,... Corporate Public Affairs explores the increasing interest in public affairs by today's organizations. Lerbinger indicates that more and more fr...
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cena:
399,92 zł |
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Public Relations and the Press: The Troubled Embrace
ISBN: 9780810124349 / Angielski / Miękka / 322 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. We are living in what one author describes as highly promotional times. Governments and corporations, nonprofits and special interest groups, all have spin doctors trying to turn the news to their advantage. This increasingly incestuous connection between the practitioners of public relations and journalism has resulted in a troubling shift in power. "Public Relations and the Press" examines how this shift came to be and explores the questions it raises about the role of media in a democratic society and the future of journalism.
A democracy works when individuals have access to reliable... We are living in what one author describes as highly promotional times. Governments and corporations, nonprofits and special interest groups, all have...
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cena:
97,50 zł |
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Trust or Consequences: Build Trust Today or Lose Your Market Tomorrow
ISBN: 9780814473887 / Angielski / Miękka / 224 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. The recent rash of corporate scandals--and the ensuing financial ruin of companies and their stockholders -- proves that even the bluest of blue chip businesses cannot bank on the blind faith of consumers and investors. More than ever, corporations must rebuild, restore, and strengthen bonds of trust. Al Golin has helped create trust strategies for global business leaders including The Walt Disney Company, Hewlett-Packard, McDonald's, Toyota, Owens-Corning, and many others. "Trust or Consequences" shows what makes such strategies work, and reveals the eye-opening results of a survey of... The recent rash of corporate scandals--and the ensuing financial ruin of companies and their stockholders -- proves that even the bluest of blue c... |
cena:
92,23 zł |
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