Many public speaking texts take students through a number of chapters of theory and advice before getting to the different types of speeches (e.g., informative, persuasive, special occasion, and small group presentations) that they will give. This innovative new book provides students with the tools they need to speak confidently earlier in the course. Based on her many years of teaching experience, Sherry Devereaux Ferguson outlines an additive approach to public speaking, providing a foundational overview at the beginning of the book. Each subsequent chapter presents the information...
Many public speaking texts take students through a number of chapters of theory and advice before getting to the different types of speeches (e.g., in...
The nature of the communicator's job has changed dramatically over the last decade. While communicators still prepare speeches, press releases and articles for corporate magazines, they are now being asked to perform managerial duties such as planning, consulting stakeholders and advising CEO's and vice presidents.
Communication Planning focuses on these additional responsibilities and examines the role of integrated planning in modern organizations. Sherry Ferguson's comprehensive study includes the theoretical foundations of communication planning and strategic approaches to planning...
The nature of the communicator's job has changed dramatically over the last decade. While communicators still prepare speeches, press releases and ...
Communicators are now being asked to perform managerial duties such as planning, consulting stakeholders and advising CEO's and vice presidents. Communication Planning focuses on these additional responsibilities and examines the role of integrated planning in modern organizations.
Communicators are now being asked to perform managerial duties such as planning, consulting stakeholders and advising CEO's and vice presidents. Commu...
Researching the Public Opinion Environment: Theories and Methods informs the reader on the rationale, purposes, theories, and methodologies involved in researching the public. The book is divided into four parts. Part One looks at the theories and systems relevant to opinion research. Part Two addresses the topics of monitoring and analyzing the media. Part Three describes the basics of survey research, focus groups, Delphi techniques, stakeholder assemblies and Q methodology. Part Four analyzes the impact of the media.
Researching the Public Opinion Environment: Theories and Methods informs the reader on the rationale, purposes, theories, and methodologies involve...
Researching the Public Opinion Environment informs the reader on the rationale, purposes, theories, and methodologies involved in researching the public. The book is divided into four parts. Part One looks at the theories and systems relevant to opinion research. Part Two addresses the topics of monitoring and analyzing the media. Part Three describes the basics of survey research, focus groups, Delphi techniques, stakeholder assemblies and Q methodology. Part Four looks at the impact of the media.
Researching the Public Opinion Environment informs the reader on the rationale, purposes, theories, and methodologies involved in researching the publ...
No previous volume has collected as interesting and broad a collection of essays on Canadian discourse and culture. This volume of representative case studies reflects the Canadian experience in terms of discourse, society, and public culture, linking its discussions to larger political and social issues and theories. Topics include:
Constitutional controversies
Cultural sovereignty
Feminist voices
Globalization
Internet issues
Marginalized communities
Nationalism
Nativity
Multidisciplinary perspectives from a mix of established and emerging Canadian studies...
No previous volume has collected as interesting and broad a collection of essays on Canadian discourse and culture. This volume of representative c...
No previous volume has collected as interesting and broad a collection of essays on Canadian discourse and culture. This volume of representative case studies reflects the Canadian experience in terms of discourse, society, and public culture, linking its discussions to larger political and social issues and theories. Topics include:
-Constitutional controversies
-Cultural sovereignty
-Feminist voices
-Globalization
-Internet issues
-Marginalized communities
-Nationalism
-Nativity
Multidisciplinary perspectives from a mix of...
No previous volume has collected as interesting and broad a collection of essays on Canadian discourse and culture. This volume of representative c...
