ISBN-13: 9780761913146 / Angielski / Miękka / 1999 / 280 str.
ISBN-13: 9780761913146 / Angielski / Miękka / 1999 / 280 str.
Communicators are now being asked to perform managerial duties such as planning, consulting stakeholders and advising CEO's and vice presidents. Communication Planning focuses on these additional responsibilities and examines the role of integrated planning in modern organizations.