Kategoria BISAC: Business & Economics >> Public Relations

Scrutinizing, in detail, the relationship between archaeology, heritage and the public, this much-needed volume explores public interest and participation in archaeology as a subject worthy of academic attention in its own right.

Examining case studies from throughout the world; from North America, Britain, Egypt and Brazil to East Africa, China and beyond, Nick Merriman focuses on two key areas: communication and interpretation, and stakeholders.

Constant reports of new discoveries, protests over the destruction of sites and debates over the return of artefacts such as the...

The practice and study of public relations has grown significantly within Europe over the past decade, yet as a discipline, it remains a relatively unexplored field. This volume of papers brings together contributions from some of the leading international public relations academics and practitioners who provide valuable insights into the theories underpinning current public relations thinking and practice, and illustrate the diversity of perspectives that characterize this evolving area. Key issues discussed include: -
* the contribution of public relations to strategic management in...

This book reconfigures the field of public relations so that it can better engage with the changing world of the 21^st century. It identifies the virtual absence of contemporary theories that are core in other disciplines and fills the gap by integrating critical, postmodern, poststructural, postcolonial and other relevant theories into public relations.

Corporate events and business entertaining are a major part of a company's communication, marketing and public relations strategy. They are used by businesses of all sizes to solicit new business, create a corporate or brand image, and retain and build loyalty with existing suppliers and customers. They can also be used effectively to elicit peak performance from employees and produce camaraderie and teamwork among co-workers. The corporate event bar has been raised dramatically and the...