Practice of Public Relations

ISBN-13: 9780750623186 / Angielski / Miękka / 1995 / 216 str.

Sam Black

Opis

In this text, 15 contributors give well-reasoned, practical introductions to every aspect of public relations. This fourth edition incorporates updating and covers new areas such as international public relations, crisis management, sponsorship, and education, training and career prospects. Public relations is an essential element in effective and successful business today. Keys to the many different ways in which public relations can contribute to the achievement of objectives and the successful and harmonious operation of an organization are given thorough coverage. The theory of pubic relations does not change but the practice develops with new ideas and methods of management and business.

Spis treści

Introduction; Public relations in action; Media relations; Other media of public relations exhibitions, words and images; Public affairs and corporate relations; Public relations and marketing; Public relations in central government; Public
relations in local government; Public relations in the non-commercial sector; Parliamentary relations and lobbying; Consultancy public relations; Ethics and codes of professional conduct; Legal aspects of public relations practice; International public relations; Crisis management; Sponsorship; Education, training and career prospects.

O autorze

Sam Black