In this text, 15 contributors give well-reasoned, practical introductions to every aspect of public relations. This fourth edition incorporates updating and covers new areas such as international public relations, crisis management, sponsorship, and education, training and career prospects. Public relations is an essential element in effective and successful business today. Keys to the many different ways in which public relations can contribute to the achievement of objectives and the successful and harmonious operation of an organization are given thorough coverage. The theory of pubic...

While working on his doctorate degree, Sam Abbott invents two serums: one to prevent contagious diseases; the other to block the harmful effects of air pollution to lungs and bronchial tubes. He tries to get US drug companies to take an interest in his inventions, but they all sneer at him and turn him down.

Buried in student loans, virtually penniless and weeks away from getting his doctorate, Sam contacts David Holloway, the second wealthiest man in the world. Sam needs financing to build his company.

Three of America s top drug companies want SAWWS (Sam Abbott World Wide Serum) Inc....

Joe Clark and Sue Andretti, a heartthrob couple, have their dreams crushed in a car accident caused by three members of the Chicago mafia. As a child, Joe caused constant worry and heartache for his mother. His quick temper landed him in a boys' prison. He survived the harsh environment with help from his friend, Jimmy Robbins, a black youth from Chicago. Brownie, a hundred pound mixed breed dog, became Joe's anchor. Their bond could never be broken. Recovery became a grueling task, but Joe fought through it, keeping his thoughts inside him.