Practical Marketing for Schools

ISBN-13: 9780631188049 / Angielski / Miękka / 1993 / 224 str.

Chris Barnes

Opis

Practical Marketing for Schools is an introductory guide to the formulation and implementation of practical marketing strategies for educational institutions. The potential of a variety of marketing techniques is discussed and case studies are used to show how these techniques can be applied to real-life situations in school marketing. This book should be a useful resource for all head teachers and senior staff in schools in the private and maintained sectors, and in sixth form and FE colleges.