Practical Marketing for Schools is an introductory guide to the formulation and implementation of practical marketing strategies for educational institutions. The potential of a variety of marketing techniques is discussed and case studies are used to show how these techniques can be applied to real-life situations in school marketing. This book should be a useful resource for all head teachers and senior staff in schools in the private and maintained sectors, and in sixth form and FE colleges.
Practical Marketing for Schools is an introductory guide to the formulation and implementation of practical marketing strategies for educational insti...