The importance of effective communication in healthcare both with patients and with other professionals, has long been acknowledged. However, most models assume that all the people with whom we communicate will react the same way - what works for one person will be equally good for another. The authors of this book contest this assumption. This text draws upon examples from everyday health care situations to demonstrate that the behaviour differences we all experience in others actually fit within a readily understandable framework (the Myers-Briggs Type Indicator). Using this knowledge,...

An industry expert shows readers how to get the best return on investment from corporate events

Corporate events and business entertaining are a major part of a company's communication, marketing and public relations strategy. They are used by businesses of all sizes to solicit new business, create a corporate or brand image, and retain and build loyalty with existing suppliers and customers. They can also be used effectively to elicit peak performance from employees and produce camaraderie and teamwork among co-workers. The corporate event bar has been raised dramatically and the...

Did you know that when a spider's web is damaged, a spider will often eat the remaining silk before making a new one? Young children will make many amazing discoveries about spiders in the captivating Backyard Books: Are You a Spider? by Judy Allen with illustrations by Tudor Humphries.

The most colorful wings on the pond belong to the nimble dragonfly, but this delicate flying insect didn't begin life in the air. In Backyard Books: Are You a Dragonfly? by Judy Allen with illustrations by Tudor Humphries, the secrets of metamorphosis are unfurled through the story of a familiar backyard creature.

Did you know that a grasshopper makes its distinctive sound by rubbing its bristly hind legs together? Amazing discoveries abound in Backyard Books: Are You a Grasshopper? by Judy Allen with illustrations by Tudor Humphries, an intriguing tale of a day in the life of a grasshopper.

This story is about two young people who both grew up in families with strong religious beliefs. They met and fell in love in high school. After graduation they went their separate ways to different colleges in different states, but remained close to each other. On their various college breaks they went back home to be with their families and had a very similar routine to follow. She became pregnant and they had to opt for early graduation and decided to get married. They both prayed for a son but were instead blessed with a beautiful kind daughter, who had the heart of an angel. Tragedy...