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Successful Persuasion: I Saw It on the Radio
ISBN: 9781552123348 / Angielski / Miękka / 108 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Successful Persuasion is for anyone who is interested in increasing their own ability to communicate persuasively. Be it the businessman in the boardroom, the preacher on the pulpit, or the mother sitting in the back row of the PTA meeting- all would benefit significantly if they could only present themselves, and their ideas, in a more convincing fashion. Successful Persuasion takes the reader through a series of lessons that are succinctly stated, yet eloquently written. The reader will be delighted with the information contained and equally entertained by the light-hearted tone and quick...
Successful Persuasion is for anyone who is interested in increasing their own ability to communicate persuasively. Be it the businessman in the boardr...
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cena:
61,49 zł |
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Public Relations in Health Care: A Guide for Professionals
ISBN: 9781556481437 / Angielski / Miękka / 288 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This comprehensive guide to everything you need to know about PR provides a theoretical overview and practical advice for PR professionals new to health care and new ideas and insights for veterans. The authors explain how the PR function can contribute to the success of the contemporary health care organization.
This comprehensive guide to everything you need to know about PR provides a theoretical overview and practical advice for PR professionals new to heal...
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cena:
405,37 zł |
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A Guide to Preparing Cost-Effective Press Releases
ISBN: 9781560241416 / Angielski / Twarda / 130 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. A Guide to Preparing Cost-Effective Press Releases is an instructional approach to writing and effectively using the press release. It offers suggestions and recommendations for creating basic press releases and details how the release can extend the life of an ad campaign, providing high degree publicity at low cost.In an age of great emphasis on high performance, cost effectiveness, measurable success, and fast results, this book explains how a well-developed press release program can "super charge" an advertising program. Robert Loeffler reviews the basics of press release...
A Guide to Preparing Cost-Effective Press Releases is an instructional approach to writing and effectively using the press release. It offers suggesti...
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cena:
160,92 zł |
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Online Public Relations: A Handbook for Practitioners
ISBN: 9781567204063 / Angielski / Twarda / 328 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Carefully designed by an experienced PR professional, here is a reference-guide-handbook you can pick up and use immediately to serve your clients better, faster, and less expensively. Horton gives you short, easy-to-find, action-oriented explanations, dictionary-style, backed up by plenty of references to lead you to additional necessary information elsewhere. You'll also get an entire chapter devoted to hundreds of online sites ranked by their work value to you day-by-day--getting a fast take on exactly the information you need, when and how you need it. Each entry defines a topic;... Carefully designed by an experienced PR professional, here is a reference-guide-handbook you can pick up and use immediately to serve your clients ... |
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359,42 zł |
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Making News: A Straight-Shooting Guide to Media Relations
ISBN: 9781583484685 / Angielski / Miękka / 211 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Making News: A Straight-Shooting Guide to Media Relations is an insider's look at today's changing news media with essential tips for: How to ensure your story will be chosen as today's news How to gain credibility and achieve effective coverage How to better communicate with reporters, editors and producers How to use media coverage to build a distinctive brand image Making News reveals the latest techniques on how to make news and control your message through the news media - whether for your organization, your client or yourself - in today's highly competitive world. Veteran public...
Making News: A Straight-Shooting Guide to Media Relations is an insider's look at today's changing news media with essential tips for: How to ensure y...
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cena:
65,14 zł |
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Public Relations for Schools: A Resource Guide for Principals (PB)
ISBN: 9781593112578 / Angielski / Miękka / 208 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This handbook is for practitioners who lead public and private elementary schools, middle schools or high schools. While most school leaders are basically adept at public relations, this book serves as a reminder of the importance of good public relations and provides ready access to tools necessary to hone and refine public relations skills. In addition to important information about public relations, this handbook is replete with examples of good public relations practices.
This handbook is for practitioners who lead public and private elementary schools, middle schools or high schools. While most school leaders are basic...
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cena:
205,38 zł |
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Public Relations for Schools: A Resource Guide for Principals (Hc)
ISBN: 9781593112585 / Angielski / Twarda / 208 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This handbook is for practitioners who lead public and private elementary schools, middle schools or high schools. While most school leaders are basically adept at public relations, this book serves as a reminder of the importance of good public relations and provides ready access to tools necessary to hone and refine public relations skills. In addition to important information about public relations, this handbook is replete with examples of good public relations practices.
This handbook is for practitioners who lead public and private elementary schools, middle schools or high schools. While most school leaders are basic...
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cena:
385,09 zł |
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Communicable Crises: Prevention, Response, and Recovery in the Global Arena (PB)
ISBN: 9781593116071 / Angielski / Miękka / 396 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This volume makes a significant contribution to the crisis management literature. It also adds to our inchoate understanding of network governance: temporary teams and task forces, communities of practice, alliances, and virtual organizations. It hints that the distinction between networks and organizations may be somewhat spurious, a matter of degree rather than kind. Indeed, it seems that this distinction may derive more from mental models in which we consistently reify organizations than anything else. Finally, the volume emphasizes the functional importance of leadership in network...
This volume makes a significant contribution to the crisis management literature. It also adds to our inchoate understanding of network governance: te...
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cena:
256,73 zł |
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Public Relations and Communication Management in Europe: A Nation-By-Nation Introduction to Public Relations Theory and Practice
ISBN: 9783110176117 / Angielski / Twarda / 515 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. The book challenges the notion that public relations in Europe is no more than a copy of the Anglo-American approach. It presents a nation-by-nation introduction to historical public relations developments and current topics in European countries, written by noted national experts in public relations research and well-known professionals who are able to oversee the situation in their own countries. The contributions take an "insider" point of view and combine researched facts and figures with qualitative observations and personal reviews. In addition, the book provides conceptual... The book challenges the notion that public relations in Europe is no more than a copy of the Anglo-American approach. It presents a nation-by-natio... |
cena:
681,28 zł |
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Public Relations and Communication Management in Europe
ISBN: 9783110176124 / Angielski / Twarda / 515 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. The book challenges the notion that public relations in Europe is no more than a copy of the Anglo-American approach. It presents a nation-by-nation introduction to historical public relations developments and current topics in European countries, written by noted national experts in public relations research and well-known professionals who are able to oversee the situation in their own countries. The contributions are written from an "inside view" and combine researched facts and figures with qualitative observations and personal reviews. In addition, the book provides conceptual... The book challenges the notion that public relations in Europe is no more than a copy of the Anglo-American approach. It presents a nation-by-natio... |
cena:
468,31 zł |
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Managing Corporate Reputation and Risk
ISBN: 9780750677158 / Angielski / Miękka / 268 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Dale Neef, an expert on knowledge management, explains how a company can re-engineer existing knowledge management systems to build and maintain an effective corporate integrity programme.
Dale Neef, an expert on knowledge management, explains how a company can re-engineer existing knowledge management systems to build and maintain an ef...
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cena:
234,09 zł |
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Student Workbook for Public Relations Writing: Principles in Practice
ISBN: 9781412914444 / Angielski / Miękka / 162 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Gives students the opportunity to put their learning into practice. Including a 'Research' section, this workbook introduces four fictional clients, for which students may 'work' as they complete assignments. It is useful for faculty who choose to assign actual or other fictional clients.
Gives students the opportunity to put their learning into practice. Including a 'Research' section, this workbook introduces four fictional clients, f...
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cena:
302,94 zł |
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Guerrilla P.R. 2.0: Wage an Effective Publicity Campaign Without Going Broke
ISBN: 9780061438523 / Angielski / Miękka / 368 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. The world's most widely used and seminal introduction to public relations--now fully revised and updated for the 21st century with online strategies that work Every Fortune 500 corporation, movie star, and scandal queen knows that a good publicist is essential to building success and maintaining public support. But if you're a small business owner, an entrepreneur, or an undercapitalized beginner seeking an edge in a highly competitive arena, it's unlikely that you have your own high-powered publicist. Guerrilla P.R. 2.0 offers all the resources necessary to mount... The world's most widely used and seminal introduction to public relations--now fully revised and updated for the 21st century with online strategie... |
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61,45 zł |
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Gaining Influence in Public Relations: The Role of Resistance in Practice
ISBN: 9780805852929 / Angielski / Twarda / 288 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Gaining Influence in Public Relations explores how professionals can increase their influence in practice to help their organizations achieve success. This provocative book explores the largely uncharted territories of power, resistance, dissent, and activism in public relations, arguing that practitioners can increase their power and social legitimacy by developing and using a wider range of influence resources, strategies, and tactics. Authors Bruce K. Berger and Bryan H. Reber talked with hundreds of practitioners, analyzed original survey data, and examined a detailed case study to...
Gaining Influence in Public Relations explores how professionals can increase their influence in practice to help their organizations achieve s...
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cena:
707,28 zł |
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Crisis Communication: Practical PR Strategies for Reputation Management & Company Survival
ISBN: 9780749454005 / Angielski / Twarda / 240 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. No company or organization is immune to crisis. A crisis, however, does not necessarily have to turn into a PR disaster. Crisis Communications provides readers with advice on how to limit damage by acting quickly and positively. Moreover, it explains how to turn a crisis into an opportunity by communicating efficiently via a successful public relations strategy. Crisis Communications is a thorough guide to help prepare an organization for unexpected calamities. It provides information on accountability, planning, building corporate image, natural disasters, accidents,...
No company or organization is immune to crisis. A crisis, however, does not necessarily have to turn into a PR disaster. Crisis Communications ...
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cena:
128,31 zł |
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Too Many Geese; Too Few Swans: PR Sovereignty Held Hostage by 'Communications'
ISBN: 9781434380760 / Angielski / Twarda / 108 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. What critics say about ..". Geese vs. Swans..." ..". corporate America is being denied the potential benefits of public relations, of which they may be unaware, because of the travesties committed in its name by communicators who euphemistically see themselves as counselors, arousing the ire of a wise and experienced John Budd who challenges CEOs to raise the bar on advisors, introducing the role of corporate public diplomacy." Chester Burger, founder/chairman, PRSA's College of Fellows*; Founder/chairman, Chester Burger Co. "In crisp and forceful and pungent language John Budd contrasts the...
What critics say about ..". Geese vs. Swans..." ..". corporate America is being denied the potential benefits of public relations, of which they may b...
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cena:
109,71 zł |
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Too Many Geese; Too Few Swans: PR Sovereignty Held Hostage by 'Communications'
ISBN: 9781434380777 / Angielski / Miękka / 112 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. What critics say about ..". Geese vs. Swans..." ..". corporate America is being denied the potential benefits of public relations, of which they may be unaware, because of the travesties committed in its name by communicators who euphemistically see themselves as counselors, arousing the ire of a wise and experienced John Budd who challenges CEOs to raise the bar on advisors, introducing the role of corporate public diplomacy." Chester Burger, founder/chairman, PRSA's College of Fellows*; Founder/chairman, Chester Burger Co. "In crisp and forceful and pungent language John Budd contrasts the...
What critics say about ..". Geese vs. Swans..." ..". corporate America is being denied the potential benefits of public relations, of which they may b...
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cena:
63,98 zł |
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Public Relations: Principles and Practice
ISBN: 9781861520913 / Angielski / Miękka / 336 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This text examines the theory behind the principles and practice of public relations. It draws on the opinions, views, expertise and understanding of a range of practitioners and theorists. To tackle the issues involved in the principles of public relations as we approach a new millennia, information is supported by case vignettes, detailed cased studies and end-of-chapter questions.
This text examines the theory behind the principles and practice of public relations. It draws on the opinions, views, expertise and understanding of ...
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cena:
379,90 zł |
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Strategic Public Relations
ISBN: 9780333615454 / Angielski / Twarda / 313 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Strategic Public Relations has been produced as a core book for what will become a series of second generation books treating public relations as a new, and separate discipline which has strategic implications for the whole business. Written primarily for senior executives and PR practitioners, Strategic Public Relations also serves students and young executives, covering such topics as: corporate goals and strategies; marketing communications; financial public relations; employee and local community relations; parliamentary and EU relations; building an international reputation; corporate...
Strategic Public Relations has been produced as a core book for what will become a series of second generation books treating public relations as a ne...
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cena:
403,47 zł |
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How to Manage Your Global Reputation: A Guide to the Dynamics of International Public Relations
ISBN: 9780333987773 / Angielski / Miękka / 228 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This is an updated and revised edition of the author's successful and ground breaking book on international public relations and global reputation. Michael Morley has counselled clients of the world's largest corporations. This book shows how to achieve a global reputation and why this makes a vital contribution to the survival and success of the corporation.
This is an updated and revised edition of the author's successful and ground breaking book on international public relations and global reputation. Mi...
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cena:
201,72 zł |
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