Public Relations: Principles and Practice

ISBN-13: 9781861520913 / Angielski / Miękka / 1997 / 336 str.

Professor Philip J. Kitchen

Opis

This text examines the theory behind the principles and practice of public relations. It draws on the opinions, views, expertise and understanding of a range of practitioners and theorists. To tackle the issues involved in the principles of public relations as we approach a new millennia, information is supported by case vignettes, detailed cased studies and end-of-chapter questions.