Public Relations and Communication Management in Europe: A Nation-By-Nation Introduction to Public Relations Theory and Practice

ISBN-13: 9783110176117 / Angielski / Twarda / 2004 / 515 str.

B. Van Ruler; D. Vercic

Opis

The book challenges the notion that public relations in Europe is no more than a copy of the Anglo-American approach. It presents a nation-by-nation introduction to historical public relations developments and current topics in European countries, written by noted national experts in public relations research and well-known professionals who are able to oversee the situation in their own countries. The contributions take an "insider" point of view and combine researched facts and figures with qualitative observations and personal reviews. In addition, the book provides conceptual statements that offer an insight into theoretical approaches.

Spis treści

Larissa A. Grunig and James E. Grunig Foreword

Betteke van Ruler and Dejan Vercic Overview of public relations and communication management in Europe

Karl Nessmann Austria

Luc Pauwels and Baldwin Van Gorp Belgium

Klaus Merten Intermezzo: A constructivistic approach to public relations

Nenad Brkic and Melika Husic Bosnia-Herzegovina

Minka Zlateva Bulgaria

Boris Hajos and Ana Tkalac Croatia

Kaja Tampere Estonia

Jaakko Lehtonen Finland

Susanne Holmström Intermezzo: The reflective paradigm of public relations

Valérie Carayol France

Günter Bentele and Ivonne Junghänel Germany

Prodromos Yannas Greece

György Szondi Hungary

Francis Xavier Carty Ireland

Ryszard Lawniczak Intermezzo: The transitional approach to public relations

Tony Muzi Falconi and Renata Kodilja Italy

Carmel Bonello Malta

Betteke van Ruler The Netherlands

Pål Horsle Norway

Ryszard Lawniczak Poland

Juliana Raupp Intermezzo: Public sphere as central concept of public relations

José Viegas Soares and António Marques Mendez Portugal

Katerina Tsetsura Russia

Milenko D. Djuric Serbia and Montenegro

Ivan Záry Slovakia

Dejan Vercic Slovenia

Jószef Katus Intermezzo: Civil society and public relations

Ma de los Ángeles Moreno Fernandez Spain

Bertil Flodin Sweden

Ulrike Röttger Switzerland

Zafer Özden and Mine Saran Turkey

Roland Burkart Intermezzo: Consensus-oriented public relations (COPR): A concept for planning and evaluation of public relations

Eric Koper United Kingdom

Günter Bentele New perspectives of public relations in Europe

O autorze

Betteke van Ruler is Professor at the University of Amsterdam, The Netherlands.

Dejan Vercic is Assistant Professor at the University of Lubljana, Slovenia.