Kategoria BISAC: Business & Economics >> Public Relations

Governments these days often boast about the efficiency of their electronic systems. Information communication technologies (ICTs) apparently allow public service to become cheaper, faster and more democratic. E-government has become another buzzword, the shining future of the public realm. Critics claim, however, that ICTs' potential for democratic renewal is hampered by ancient assumptions of how governments should function. But which viewpoint is nearer the truth?

In this original and insightful volume, Vincent Homburg demonstrates how the use, form and impact of...

Clearly written with a mix of theory and practice, this text explores the ways ICTs are used from both a socio-political and a technological perspective. A perfect textbook for students of public administration, political science and policy science.

This practical guide explains to architects, engineers, designers and other consultants how to establish press plans for firms and for individual projects, and how to actively develop reputation by getting work published in the architectural, engineering and construction press.

With quotes, advice and opinions from the industry's key journalists - including expert image generation and selection advice from Gareth Gardner, photo-journalist and past editor of FX and Features editor of Building Design - Effective Press Relations for the Built Environment, offers...

This text provides a structured and practical framework for understanding the complexities of contemporary public relations. It is an instructional book that guides the reader through the challenges of communication and problem solving across a range of organizations and cross-cultural settings.

Written in a straightforward, lively style, the book covers:

• foundational theories, and factors that shape the discipline
• communication across cultures
• trends affecting the public relations profession throughout the world.

Incorporating...