Larissa A. Grunig James E. Grunig Larissa A. Grunig
Published in book form, this is a scholarly periodical of academic research in public relations, containing refereed reviews and reports of original studies. It follows the current trend toward more solidly grounded, theoretical research in a field that has only begun to mature. The studies and reviews presented represent the most contemporary thought and investigation brought to bear on this subject. Many relevant topics are discussed, including communication roles, women's issues in the feminization of the field, the concepts of symmetry and game theory, and finally, publics -- dealing with...
Published in book form, this is a scholarly periodical of academic research in public relations, containing refereed reviews and reports of original s...
This book reports findings of a three-nation study of public relations and communication management sponsored by the International Association of Business Communicators (IABC) Research Foundation. The Excellence Study provides communication managers and public relations practitioners with information critical to their own professional growth, and supplies organizations with tools that help them communicate more effectively and build beneficial relations with key publics. Communication excellence is a powerful idea of sweeping scope that applies to all organizations - large or small - that...
This book reports findings of a three-nation study of public relations and communication management sponsored by the International Association of Busi...
The studies and reviews presented in this work represent the most contemporary thought and investigation in the field of public relations. Topics discussed include communication roles, the concepts of symmetry and game theory, and how audiences receive, process, and retain messages on public policy issues.
The studies and reviews presented in this work represent the most contemporary thought and investigation in the field of public relations. Topics disc...
This book is the final product of the "excellence project"--a comprehensive research effort commissioned by the International Association of Business Communicators (IABC) Research Foundation. Going well beyond any of the previously published reports on the Excellence study, this book contains many new statistical analyses of the survey data and more details from the case studies. Discussing theory and data related to several ongoing discussions in the communication profession, this book answers the following questions: *How can we show the value of public relations? *What is the...
This book is the final product of the "excellence project"--a comprehensive research effort commissioned by the International Association of Business ...
