ISBN-13: 9780805862737 / Angielski / Miękka / 2008 / 348 str.
ISBN-13: 9780805862737 / Angielski / Miękka / 2008 / 348 str.
Responding to the increasing need in academia & the public relations profession, this volume presents the current state of knowledge in public relations measurement & evaluation. The book brings together ideas & methods that can be used throughout the world.