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wyszukanych pozycji: 7
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Public Relations and Communication Management in Europe
ISBN: 9783110176124 / Angielski / Twarda / 2004 / 515 str. Termin realizacji zamówienia: ok. 30 dni roboczych. The book challenges the notion that public relations in Europe is no more than a copy of the Anglo-American approach. It presents a nation-by-nation introduction to historical public relations developments and current topics in European countries, written by noted national experts in public relations research and well-known professionals who are able to oversee the situation in their own countries. The contributions are written from an "inside view" and combine researched facts and figures with qualitative observations and personal reviews. In addition, the book provides conceptual... The book challenges the notion that public relations in Europe is no more than a copy of the Anglo-American approach. It presents a nation-by-natio... |
cena:
468,31 |
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Public Relations and Communication Management in Europe: A Nation-By-Nation Introduction to Public Relations Theory and Practice
ISBN: 9783110176117 / Angielski / Twarda / 2004 / 515 str. Termin realizacji zamówienia: ok. 30 dni roboczych. The book challenges the notion that public relations in Europe is no more than a copy of the Anglo-American approach. It presents a nation-by-nation introduction to historical public relations developments and current topics in European countries, written by noted national experts in public relations research and well-known professionals who are able to oversee the situation in their own countries. The contributions take an "insider" point of view and combine researched facts and figures with qualitative observations and personal reviews. In addition, the book provides conceptual... The book challenges the notion that public relations in Europe is no more than a copy of the Anglo-American approach. It presents a nation-by-natio... |
cena:
681,28 |
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Public Relations Metrics: Research and Evaluation
ISBN: 9780805862737 / Angielski / Miękka / 2008 / 348 str. Termin realizacji zamówienia: ok. 22 dni roboczych. Responding to the increasing need in academia & the public relations profession, this volume presents the current state of knowledge in public relations measurement & evaluation. The book brings together ideas & methods that can be used throughout the world.
Responding to the increasing need in academia & the public relations profession, this volume presents the current state of knowledge in public relatio...
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cena:
254,11 |
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The Communication Strategy Handbook: Toolkit for Creating a Winning Strategy
ISBN: 9781433154836 / Angielski / Twarda / 2019 / 174 str. Termin realizacji zamówienia: ok. 10-14 dni roboczych. Developing effective strategies can put you on the path to becoming a trusted advisor and a valued employee. The Communication Strategy Framework that is introduced in this handbook has been designed to help professionals make targeted choices toward strategic communication.
Developing effective strategies can put you on the path to becoming a trusted advisor and a valued employee. The Communication Strategy Framework that...
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cena:
583,67 |
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Public Relations Metrics: Research and Evaluation
ISBN: 9780805862720 / Angielski / Twarda / 2008 / 344 str. Termin realizacji zamówienia: ok. 22 dni roboczych. Responding to the increasing need in academia & the public relations profession, this volume presents the current state of knowledge in public relations measurement & evaluation. The book brings together ideas & methods that can be used throughout the world.
Responding to the increasing need in academia & the public relations profession, this volume presents the current state of knowledge in public relatio...
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cena:
708,73 |
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Public Relations Research: European and International Perspectives and Innovations
ISBN: 9783531156026 / Angielski / Twarda / 2008 / 449 str. Termin realizacji zamówienia: ok. 22 dni roboczych. Introduction Sriramesh, Van Ruler & Zerfass Krishnamurthy Sriramesh, Betteke van Ruler & Ansgar Zerfass One could make a reasonable argument that public relations is an ancient practice (going back millennia) although it has been popularly perceived as a 20th century phenomenon. Scholarship in public relations, however, is more recent in origin with a history of less than four decades. During these formative years, the body of knowledge has expanded signi- cantly, which is laudable. However, there is potential for growth and improvement in many areas of the public relations literature. Over...
Introduction Sriramesh, Van Ruler & Zerfass Krishnamurthy Sriramesh, Betteke van Ruler & Ansgar Zerfass One could make a reasonable argument that publ...
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cena:
201,72 |
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How Strategic Communication Shapes Value and Innovation in Society
ISBN: 9781787147171 / Angielski / Twarda / 2017 / 208 str. Termin realizacji zamówienia: ok. 30 dni roboczych. Communication is developed in our relation to others and in relation to what happens in the social context. It is therefore not neutral but mediates people's relationships and practices. Technological transitions, economical changes, medical advancements, environmental turbulence, political movements and other evolving circumstances influence public values that shape societies. It is important to analyse the situated meaning of these societal themes in everyday life, and the influence of public relations and strategic communication in this regard.
Let's Talk Society - and the society were... Communication is developed in our relation to others and in relation to what happens in the social context. It is therefore not neutral but mediates p...
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cena:
426,98 |
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