Kategoria BISAC: Business & Economics >> International - Marketing

You are in charge of your own personal branding as an entrepreneur. Accordingly, if you wish to achieve great things in the business world, LinkedIn is the first logical place to start the process of building your personal brand . If you disregard the importance of branding, your ambitions are likely to be frustrated, and your competitors are more likely to win. If you do, you are more likely to win and succeed in your business objectives, whatever they are.

LinkedIn Mastery for Entrepreneurs was written for anyone who wishes to maximise the many applications of LinkedIn to...

You are in charge of your own personal branding as an entrepreneur. Accordingly, if you wish to achieve great things in the business world, LinkedIn is the first logical place to start the process of building your personal brand . If you disregard the importance of branding, your ambitions are likely to be frustrated, and your competitors are more likely to win. If you do, you are more likely to win and succeed in your business objectives, whatever they are.

LinkedIn Mastery for Entrepreneurs was written for anyone who wishes to maximise the many applications of LinkedIn to...

Dance Studio Transformation is for studio owners who love dance, love teaching and love their students but feel like they need help when it comes to running a profitable business. This book will teach you how to become the CEO of your studio by walking you through strategies and tactics to transform each area of your business.

In this book you'll learn how to:

• Set and achieve goals specific to you as a Studio Owner so you can grow your business and still have a life outside the studio.
• Manage your finances and the important figures you need to focus on to take...

Das Buch -Marketing fur Handelsmarken. Leitfaden fur erfolgreiche Handelsmarkenentwicklung im Lebensmitteleinzelhandel- von Joachim Hurth und Hermann Sievers gibt den aktuellen Stand der Handelsmarkenforschung im deutschen Handel wieder. Die Autoren gehen nach den Grundlagen der Handelsmarkenpolitik auf die Marktbedeutung und auf die Perspektiven von Handel, Hersteller und Konsument ein. Die Konzepte, die von den Akteuren angewendet werden, bilden einen weiteren Schwerpunkt des Buches. Dabei geht es um vorhandene Marketing- und Markenkonzepte und um die Instrumente, mit denen man die...

Have you ever wondered what makes customers go wild over some companies, and yet ignore others?
Why can some brands effortlessly draw a raving fan base, while others are just "there?"
How do some companies "just get it," while others keep making one mistake after another?
I've been in digital marketing for over 20 years and have dealt with thousands of businesses. In all of the situations I've encountered, this has been the most fundamental question in my mind, "What is the key factor between the success of the 'haves, ' and the failure of the 'have nots?'"
What is...

This is an edited collection examining different elements of branding within the context of Asia. Written by experts, it provides insights into current applied research on the relationship between companies, brands and consumers across key Asian economies.

Succeed Globally. Passport Not Required.

You don’t need to travel the world to take your company global. What you do need is an open mind and the desire to become a global generalist. This book will help. Based on 15 years of experience helping companies go global, author John Yunker provides:

• A process for creating world-ready products, websites, and software


• Cultural insights into China, Russia, Germany, Brazil, India, and more


• Tips for localizing text, images, icons, and pictures for the world


• New rules of the...

How to Buy a Gorilla presents a new agency relationship paradigm for marketers to get better-value advertising ideas from their agencies. In this book, David Meikle examines the existing paradigms of the working and commercial relationships between marketing, procurement and agencies, and offers a new approach to how they can collaborate in more trusting, more productive, and more effective ways.

A well-informed exploration of the eternal triangle of marketing, agency, and procurement that will provide valuable guidance and insight to anyone involved in the purchasing,...