You don't get a second chance to make a first impression

A global gateway is the initial point of contact between your website and the world -- it is, in effect, a web user's first impression. To truly welcome visitors to your web site, you'll need a welcoming global gateway.

As noted in The 2016 Web Globalization Report Card, the average number of languages supported by the leading global brands is now 30.

While web globalization opens your website to the world, it also opens you up to a number of new challenges, namely how to ensure that visitors, no...

Succeed Globally. Passport Not Required.

You don’t need to travel the world to take your company global. What you do need is an open mind and the desire to become a global generalist. This book will help. Based on 15 years of experience helping companies go global, author John Yunker provides:

• A process for creating world-ready products, websites, and software


• Cultural insights into China, Russia, Germany, Brazil, India, and more


• Tips for localizing text, images, icons, and pictures for the world


• New rules of the...