Research Handbook on Export Marketing

ISBN-13: 9781784710804 / Angielski / Miękka / 2016 / 448 str.

Craig C. Julian

Opis

The Research Handbook on Export Marketing profiles the main theoretical frameworks used in export marketing, the contingency approach; the eclectic paradigm; industrial organization approach; resource-based view and relational exchange theory. Through the exploration of these salient theoretical outlooks, this Handbook outlines the development of export marketing theory from its inception to current day.