Craig Julian argues that the International Joint Venture (IJV) phenomena represents two opposing trends. On the one hand, an analysis of the number of new IJVs, reveals that they are becoming increasingly popular as a mode of overseas market entry and expansion. On the other hand, however, the significance of a robust growth trend is overshadowed by the incidence of high failure. The book examines the factors influencing the marketing performance of IJVs in Southeast Asia, including market characteristics, conflict, commitment, product characteristics, marketing orientation, control, trust,...

This comprehensive research Handbook encompasses an expansive range of perspectives on the globalization process of Chinese firms. Eminent global scholars provide contributions on a variety of topics, including: - industrial innovation - technological innovation and learning - the performance of Chinese international joint ventures - the global consumer - foreign direct investment (FDI) including barriers to FDI and FDI in China's hinterland areas - the globalization of Chinese business practices in Africa - the human resource management transfer process - corporate information disclosure in...

The Research Handbook on Export Marketing profiles the main theoretical frameworks used in export marketing, the contingency approach; the eclectic paradigm; industrial organization approach; resource-based view and relational exchange theory. Through the exploration of these salient theoretical outlooks, this Handbook outlines the development of export marketing theory from its inception to current day.

This comprehensive research Handbook encompasses an expansive range of perspectives on the globalization process of Chinese firms. Eminent global scholars provide contributions on a variety of topics, including: - industrial innovation - technological innovation and learning - the performance of Chinese international joint ventures - the global consumer - foreign direct investment (FDI) including barriers to FDI and FDI in China's hinterland areas - the globalization of Chinese business practices in Africa - the human resource management transfer process - corporate information disclosure in...

The Research Handbook on Export Marketing profiles the main theoretical frameworks used in export marketing, the contingency approach; the eclectic paradigm; industrial organization approach; resource-based view and relational exchange theory. Through the exploration of these salient theoretical outlooks, this Handbook outlines the development of export marketing theory from its inception to current day.