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Malcolm McDonald on Value Propositions: How to Develop Them, How to Quantify Them
ISBN: 9780749481766 / Angielski / Miękka / 256 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. In marketing and business contexts, a value proposition is an innovation, service or feature intended to make a company or product attractive to customers. Having a clearly defined, quantified and conveyed value proposition will help companies become more profitable, but very few businesses use them effectively. In fact, recent McKinsey research shows that although 70-80% of companies talk about value propositions, only 5% actually have them in a meaningful form. Malcolm McDonald on Value Propositions is an information-packed primer that helps readers understand exactly why... In marketing and business contexts, a value proposition is an innovation, service or feature intended to make a company or product attractive to cu... |
cena:
146,80 zł |
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Qualitative Consumer Research
ISBN: 9781787144927 / Angielski / Twarda / 296 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Using some of the latest qualitative research tools, this volume highlights insights about consumption ranging from how consumers process advertising messages, to how small retailers can combat the practice of "showrooming" by consumers comparing online prices with mobile devices.
Using some of the latest qualitative research tools, this volume highlights insights about consumption ranging from how consumers process advertising ...
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cena:
494,90 zł |
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Apples to Apples: How to Stand Out from Your Competition
ISBN: 9780999053812 / Angielski / Miękka / 196 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Apples to Apples is the first book to link branding and company culture in a way that gives business people the means to stand out from their competition. The author makes a convincing argument for the advantages of competitive differentiation, and guides readers through the process of finding meaningful points of difference. Apples to Apples defines the traits necessary to develop a premium brand that produces higher sales and greater profits than competitors. The author goes on to show readers how to create these traits in their own companies, emphasizing the need to follow through,... Apples to Apples is the first book to link branding and company culture in a way that gives business people the means to stand out from their compe... |
cena:
97,28 zł |
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Principles of Marketing
ISBN: 9781635490022 / Angielski / Twarda / 325 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
565,11 zł |
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The Management of Luxury: An International Guide
ISBN: 9780749481827 / Angielski / Miękka / 496 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Examine luxury branding on a global scale, with more than fifty cutting edge contributions from the foremost thought leaders in luxury management and marketing.
Examine luxury branding on a global scale, with more than fifty cutting edge contributions from the foremost thought leaders in luxury management ...
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cena:
190,31 zł |
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Digital Marketing Analytics: Making Sense of Consumer Data in a Digital World
ISBN: 9780789759603 / Angielski / Miękka / 272 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
152,34 zł |
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Podcasting Made Easy (2nd edition): How to launch and succeed with your first podcast
ISBN: 9780473410407 / Angielski / Miękka / 70 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
95,41 zł |
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Shoplifter!: New Retail Architecture and Brand Spaces
ISBN: 9783899559415 / Angielski / Twarda / 256 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
253,97 zł |
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Expand, Grow, Thrive: 5 Proven Steps to Turn Good Brands Into Global Brands Through the Lasso Method
ISBN: 9781787437821 / Angielski / Twarda / 352 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. In this call-to-arms for marketers struggling to hit their growth targets, brand licensing expert Pete Canalichio explores what needs to be done to consistently and sustainably convert consumer interest into passion, into must-have, and into must-have-more. The result is the LASSO model: a five-step process to turn good brands into global brands.
In this call-to-arms for marketers struggling to hit their growth targets, brand licensing expert Pete Canalichio explores what needs to be done to co...
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cena:
168,56 zł |
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100 Practical Ways to Improve Customer Experience: Achieve End-To-End Customer Engagement in a Multichannel World
ISBN: 9780749482671 / Angielski / Miękka / 304 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Improve customer experience across the entire end-to-end value chain with this practical guide to customer engagement.
Improve customer experience across the entire end-to-end value chain with this practical guide to customer engagement.
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cena:
135,92 zł |
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Handbook of the Economics of Marketing: Volume 1
ISBN: 9780444637598 / Angielski / Twarda / 632 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
490,88 zł |
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Internet Marketing
ISBN: 9781682854648 / Angielski / Twarda / 245 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
673,79 zł |
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Understanding Service Consumers
ISBN: 9781944659097 / Angielski / Miękka / 56 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
46,24 zł |
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Positioning Services in Competitive Markets
ISBN: 9781944659127 / Angielski / Miękka / 50 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
46,24 zł |
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Service Marketing Communications
ISBN: 9781944659219 / Angielski / Miękka / 82 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
46,24 zł |
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Balancing Capacity and Demand in Service Operations
ISBN: 9781944659271 / Angielski / Miękka / 55 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
46,24 zł |
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Designing Customer Service Processes
ISBN: 9781944659240 / Angielski / Miękka / 64 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
46,24 zł |
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Nation Branding in Modern History
ISBN: 9781785339233 / Angielski / Twarda / 300 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Branding in Modern History draws from a variety of international case studies, ranging from Austria and Switzerland to Chile, the US, China, Spain, Suriname, and Poland to investigate the nexus between cultural marketing, self-representation and political power by looking at current nation branding campaigns as well as its historical predecessors.
Branding in Modern History draws from a variety of international case studies, ranging from Austria and Switzerland to Chile, the US, China, Spain, Su...
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cena:
511,54 zł |
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The Intuitive Marketer: Timeless marketing principles to create and build successful businesses
ISBN: 9780648270003 / Angielski / Miękka / 140 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
65,21 zł |
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The Crucible's Gift: 5 Lessons from Authentic Leaders Who Thrive in Adversity
ISBN: 9780999891513 / Angielski / Miękka / 198 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
92,84 zł |
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