Nation Branding in Modern History

ISBN-13: 9781785339233 / Angielski / Twarda / 2018 / 300 str.

Carolin Viktorin; Marcel K. Will; Annika Estner

Opis

Branding in Modern History draws from a variety of international case studies, ranging from Austria and Switzerland to Chile, the US, China, Spain, Suriname, and Poland to investigate the nexus between cultural marketing, self-representation and political power by looking at current nation branding campaigns as well as its historical predecessors.