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Think Outside the Country: A Guide to Going Global and Succeeding in the Translation Economy
ISBN: 9781618220547 / Angielski / Twarda / 248 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
178,01 zł |
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Global Entrepreneurship: Environment and Strategy
ISBN: 9781138311206 / Angielski / Twarda / 314 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Revised edition of the author's Global entrepreneurship, 2014.
Revised edition of the author's Global entrepreneurship, 2014.
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cena:
904,24 zł |
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Global Entrepreneurship: Environment and Strategy
ISBN: 9781138311213 / Angielski / Miękka / 314 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Revised edition of the author's Global entrepreneurship, 2014.
Revised edition of the author's Global entrepreneurship, 2014.
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cena:
423,64 zł |
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Go Glocal: The Definitive Guide to Success in Entering International Markets
ISBN: 9781544510538 / Angielski / Twarda / 242 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
144,48 zł |
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Bottom of the Pyramid Marketing: Making, Shaping and Developing BOP Markets
ISBN: 9781787145566 / Angielski / Twarda / 240 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Scholars have only recently begun to pay attention to Bottom of the Pyramid (BOP) marketing, and interest is growing on the subject amongst both marketing academics and practitioners. Organizations including HUL, P&G, Godrej, Nestlé and Cavin Kare, amongst many others, have started to seriously market their products and services to poor consumers. However, as both academic and practitioner focus on BOP evolves, it is clear that marketing practitioners lag behind the research output in this area. Bottom of the Pyramid Marketing: Making, Shaping and Developing BOP Markets is written to...
Scholars have only recently begun to pay attention to Bottom of the Pyramid (BOP) marketing, and interest is growing on the subject amongst both marke...
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cena:
418,75 zł |
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The Routledge Companion to Arts Marketing
ISBN: 9781138385740 / Angielski / Miękka / 416 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
247,97 zł |
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Marketing Management: A Cultural Perspective
ISBN: 9781138561410 / Angielski / Miękka / 564 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Culture pervades consumption and marketing activity in ways that potentially benefit marketing managers. Marketing Management: A Cultural Perspective provides a comprehensive account of cultural knowledge and skills useful in strategic marketing management. In making these cultural concepts and frameworks accessible and in discussing how to use them, this edited textbook goes beyond the identification of historical, socio-cultural and political factors and their effects on market outcomes.The authors highlight the benefits that managers can reap from applying interpretive cultural approaches...
Culture pervades consumption and marketing activity in ways that potentially benefit marketing managers. Marketing Management: A Cultural Perspective ...
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cena:
237,64 zł |
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Marketing Management: A Cultural Perspective
ISBN: 9781138561403 / Angielski / Twarda / 564 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Culture pervades consumption and marketing activity in ways that potentially benefit marketing managers. Marketing Management: A Cultural Perspective provides a comprehensive account of cultural knowledge and skills useful in strategic marketing management. In making these cultural concepts and frameworks accessible and in discussing how to use them, this edited textbook goes beyond the identification of historical, socio-cultural and political factors and their effects on market outcomes.The authors highlight the benefits that managers can reap from applying interpretive cultural approaches...
Culture pervades consumption and marketing activity in ways that potentially benefit marketing managers. Marketing Management: A Cultural Perspective ...
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cena:
671,72 zł |
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Asian Competitors: Marketing for Competitiveness in the Age of Digital Consumers
ISBN: 9789813275461 / Angielski / Twarda / 344 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
258,35 zł |
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Asian Competitors: Marketing for Competitiveness in the Age of Digital Consumers
ISBN: 9789813275997 / Angielski / Miękka / 344 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Today's dynamic and uncertain environment has contributed to the changing nature of markets. In order for companies to keep up, they will need to embark on new wave marketing to ride the wave of opportunities provided by the changes in the environment, such as the digital revolution.
Today's dynamic and uncertain environment has contributed to the changing nature of markets. In order for companies to keep up, they will need to emba...
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cena:
129,18 zł |
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Branding and Positioning in Base of the Pyramid Markets in Africa: Innovative Approaches
ISBN: 9781138489332 / Angielski / Twarda / 152 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
697,56 zł |
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How to Buy a Gorilla: The Ultimate Guide to Selecting, Paying and Working with Agencies for More Powerful Advertising
ISBN: 9781912555314 / Angielski / Miękka / 256 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
92,41 zł |
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Scrum: Simply Stated: Understanding The SCRUM Concept In Project Management
ISBN: 9781731452115 / Angielski / Miękka / 140 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
159,71 zł |
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Make Money Online Methods: How to Make Money Online and Generate Passive Incomes
ISBN: 9781794078321 / Angielski / Miękka / 42 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
31,91 zł |
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Consumer Culture, Branding and Identity in the New Russia: From Five-year Plan to 4x4
ISBN: 9780367340636 / Angielski / Miękka / 200 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
216,96 zł |
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Stock Market Investing for Beginners: Your Guide to Long-Term Financial Freedom Through Trading
ISBN: 9789657019467 / Angielski / Miękka / 92 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
84,24 zł |
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Marketing: A Relationship Perspective (Second Edition)
ISBN: 9781944659622 / Angielski / Twarda / 520 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
361,69 zł |
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Retailing in Emerging Markets: A Policy and Strategy Perspective
ISBN: 9781138383180 / Angielski / Miękka / 280 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Retailing is changing extremely rapidly in the emerging economies, both as a driver of social and economic change, and a consequence of economic development and the rise of consumer societies. Changes that took many decades in Europe or North America are happening at a much greater speed in emerging markets, while regulations continue to be hotly contested in these markets, raising questions about appropriate business strategies for both globalising firms and local contenders.
While much has been written about retail in emerging markets, the focus has been primarily on the nature of entry... Retailing is changing extremely rapidly in the emerging economies, both as a driver of social and economic change, and a consequence of economic devel...
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cena:
247,97 zł |
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Social Media Marketing: Build Your Online Business, Brand and Influence In 2019 By Marketing And Advertising on Instagram, Facebook, YouTube, Twitter And Pinterest To Scale Your Audience And Network
ISBN: 9780648540762 / Angielski / Miękka / 96 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
65,16 zł |
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Facebook Marketing: Growing Your Facebook Audience And Turning Them Into Profitable Customers For Your Business Through Selling And Affili
ISBN: 9780648557609 / Angielski / Miękka / 52 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
43,43 zł |
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