Asian Competitors: Marketing for Competitiveness in the Age of Digital Consumers

ISBN-13: 9789813275997 / Angielski / Miękka / 2019 / 344 str.

Den Huan Hooi; Hermanwan Kartajaya; Philip Kotler

Opis

Today's dynamic and uncertain environment has contributed to the changing nature of markets. In order for companies to keep up, they will need to embark on new wave marketing to ride the wave of opportunities provided by the changes in the environment, such as the digital revolution.